Category: Marketing

If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak and use to listen to your target audience, similar to doing marketing research. Because choices are provided, users can participate in the polls without fear or apprehension of giving a wrong answer. And since replies…

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Due to rising incidents of fraud and data theft, credit card issuers and merchants switched to using EMV technology to authenticate transactions. Taking its name from Europay, Mastercard, and Visa, EMV was developed as far back as the mid-1990s, but the technology was only widely adopted in the US with the advent of the liability shift in October 2015. This shift meant that the least EMV-compliant party in a payment process would be the one held liable for fraudulent transactions. The use of cards with magnetic strips slowly gave way to…

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It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a novelty. As a matter of fact, AdWeek reported that about 67 million voice-assisted devices are expected to be in use in the United States by 2019. The sheer volume means that companies have to change how they manage their digital content. Voice search utilizes verbal input instead of typed information. However, search engine optimization for text inquiries doesn’t automatically translate well to voice. Businesses…

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Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media giant recently announced that its job search and application feature is being rolled out in more than 40 different countries, including Brazil, Spain, and the UK. The feature was initially only available in Canada and the US. The job search feature allows users to search job openings and apply for them directly on the company’s site or mobile app. Meanwhile, improvements made…

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Facebook has been under pressure to combat the prevalence of fake news on its platform, which prompted the company to implement measures such as blocking ads from companies that shared unreliable content last year. But the social media giant is taking a step even further by making legit videos from trusted news outlets more accessible to its users. Facebook is currently wooing 10 major news organizations to supply its platform with news video updates daily. If the plan pushes through, these news videos will be 3 minutes in length which…

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It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the Fear of Missing Out (FOMO) is causing people to become afraid of missing out on the latest trends, products, and ideas. Why FOMO Works as a Marketing Strategy While FoMO was only included in the Oxford dictionary in 2013, the idea has been around for a long time. Every generation,…

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Facebook is facing accusations of gathering more user data than disclosed. According to court filings, former start-up Six4Three claimed that the social media company conducted mass surveillance on its users and their friends alike. Based on the lawsuit documents, Facebook reportedly had access to its users’ text messages, photos, and microphones. It can even track their locations by remotely activating the Bluetooth on mobile devices without permission. All of these accusations were detailed in Six4Three’s fifth version of the complaint, initially filed in 2015. In response, Facebook refuted the claims…

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It might have taken them almost two years, but Instagram has finally explained the inner-workings of its algorithm-based feed. It was in July 2016 when the photo-sharing platform shifted to a machine-learning approach from reverse chronological order. A lot of users raised a ruckus over the announced change, but Instagram stood fast and opted instead to reveal how its algorithm ranking works. In an information session with reporters, Instagram pointed out that its machine learning depends on a user’s past behavior to generate a personalized feed. There are three primary…

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Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many marketers. Millennials are known for their affinity for technology and communications. The same could be said for Generation Z, or those born around the mid-1990s to the early 2000s. Also dubbed the Linkster Generation for always being linked to social media, they have…

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Bing announced on Twitter that the Google AdWords import feature is now available for all Bing Ads customers globally. Bing said this is “big news” that anyone, anywhere in the world can use the AdWords import tool to bring their Google AdWords ads into Bing Ads with ease. Here is the tweet: Big News! AdWords Import function in #BingAds, now globally available. For details, check out this page: http://t.co/o64CPlAgyB — Bing Ads (@BingAds) February 26, 2015

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