Category: Marketing

Improving PPC relevance with ZIP code-based geotargeting If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and will illustrate the benefit of moving from a city or region PPC targeting strategy to a ZIP code approach. Limited performance Initially, the company utilized paid search to cast a broad net across each city…

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With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete against louder, bigger brands and deliver content to your target audience? The answer:  use effective hashtags. Aside from photos, hashtags are another key element to using Instagram. They organize content to make it more discoverable and spur engagement from a target audience. Instagram even launched a feature that allows users…

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You needn’t bother with a substantial spending plan for a successful PPC procedure. Here’s the manner by which to augment the accomplishment of your PPC crusades paying little heed to the measure of your financial plan. The financial plan of a PPC crusade can assume a critical part in its execution. Be that as it may, it doesn’t ensure victories without an appropriate arranging first. It’s normal to trust that the greater the financial plan for your PPC battle, the better the outcomes. Be that as it may, private ventures,…

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In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories program. The move effectively cuts off third-party access to the social media giant’s data. Facebook utilizes data from third-party data collectors to augment its own data pool for ad targeting. The company also allowed advertisers to target consumers using data collated from several sources, including Facebook, the advertiser itself and third-party services like Acxiom and Experian. Third-party data has been useful to companies and advertisers that…

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