Category: Marketing

Foreign portfolio investors (FPIs) have finally snapped their two-month selling streak in Indian equities this month after stability returned to Indian markets with a fall in the ‘VIX’ volatility index. FPIs had halted their buying streak with the onset of the new fiscal 2024-25 (FY25). Volatility due to Lok Sabha elections 2024 and results, outperformance in Chinese markets, and other global cues have weighed on the sentiments of foreign investors. FPIs invested ₹12,170 crore worth of Indian equities and the net investment stood at ₹25,085 crore as of June 21, taking into…

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he world of television has seen a massive shift over the last few years. Consumers continue to migrate to connected TV (CTV), presenting marketers with a golden opportunity to reach viewers on an engaging screen, and in a targeted and measurable way. In other words: it’s a great time to be a TV advertiser. CTV’s Captivated Audience It may seem like everyone is watching connected TV these days—that’s because it’s basically true. 75% of the US population will watch over-the-top (OTT) video this year, according to EMARKETER. Many of those viewers…

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Marketers take note: If you want to execute a strong, seamless content strategy, you need a content calendar. Content calendars aren’t just about organizing your upcoming posts; they also help ensure that your content aligns with your strategic goals and maximizes your resources efficiently. Whether you’re managing multiple social platforms or experimenting with various content types, a content calendar provides you with the blueprint for consistent, impactful content creation. In this article, we’ve rounded up the top 9 content calendar templates, each designed to streamline content planning and boost productivity. From simple spreadsheets to more complex solutions, we’ve compiled a range…

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Key stat: Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate. Beyond the chart: We forecast US ecommerce sales will reach $1.217 trillion this year, an 8.2% increase from 2023. By 2028, ecommerce sales will represent just over a fifth (20.4%) of total retail sales in the US. US adults will spend an average of 50 minutes a day with social video, over half (58.4%) of total time spent with…

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Today announced the launch of Well Market™, a new store brand consumables line featuring snacks, beverages and groceries. “Our goal at CVS Health is to be the most consumer-centric health care solutions company. Through this repositioning and expansion of our food and beverage portfolio, we are doing more by providing new nutritious options our customers crave,” said Musab Balbale, Chief Merchandising Officer, CVS Health. “From the easy-to-understand packaging to the delicious snacks themselves, our customers can feel great about consuming Well Market products as part of their individual wellness goals.” Well…

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Norway’s central bank announced that its executive board has decided to exclude three companies from its government pension fund over ethical concerns. Norges Bank, which manages the sovereign wealth fund, said in a statement it has decided to exclude India’s Adani Ports and Special Economic Zone, L3Harris Technologies and China’s Weichai Power. Norges Bank said it decided to exclude Adani Ports due to ‘unacceptable risk that the company contributes to serious violations of individuals’ rights in situations of war or conflict.’ Billionaire Gautam Adani’s port major was on the central…

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On the evening of 19 April, Gotion High-tech (002074) released its 2023 annual report. The company achieved operating revenue of RMB 31.605 billion, an increase of 37.11% YoY; operating profit of RMB 975 million, an increase of 390.92% YoY; and net profit attributable to the owner of the listed company of RMB 939 million, an increase of 201.28% YoY. The company’s net cash flows from operating activities was RMB 2.419 billion, up 201.86% YoY. On the same day, Gotion High-tech also released its 2024 quarterly report. The company achieved revenue of RMB 7.508 billion, a YoY…

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