Category: Marketing

The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing. As marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often sees customers in return as line items in a financial report. It’s a delicate balancing act to satisfy both. This is why both art and science are so essential for modern marketing. Art…

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Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies. Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust.

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In this webinar, learn how to maintain a sustainable, competitive advantage through how you work. When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.

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Meta is taking steps to block news from displaying for Canadian users in response to a bill that would force the company to pay for news. Canada is on the verge of passing a bill that would require tech companies to compensate publishers for the news they link to. Bill C-18 is similar to a bill that Australia passed, leading to a standoff between Meta and that country. Just as it did with Australia, Meta threatened to block news on its platform in Canada. According to Financial Post, Rachel Curran, head of public…

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Apple is falling behind its Big Tech rivals in the race to functional AI, hampered by internal issues and a lack of “a lack of ambition.” Apple achieved early acclaim when it launched its Siri virtual assistant, but the company has done little to nothing to capitalize on that early effort. In recent months, it has seen Microsoft and Google launch large-scale AI models, in ChatGPT and Bard, but seems to have nothing to answer with, despite hiring Google executive John Giannandrea to head up its efforts. According to The Information,…

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Meta is reportedly planning to announce more layoffs tomorrow, adding to the 21,000 employees it has already laid off. Meta gained the ignominious distinction of laying off the most employees of any company in 2022 when it laid off 11,000 workers in December. The company announced an additional 10,000 layoffs in March. Despite the number, the company isn’t done. According to Vox, Meta is planning as many as 4,000 additional layoffs that will be announced Wednesday. The outlet’s sources spoke on condition of anonymity out of fear of repercussions.

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The Federal Trade Commission has fined Bountiful Company, the maker of Nature’s Bounty vitamins, for hijacking Amazon’s reviews. Bountiful Company abused a feature on Amazon’s website that is designed to let companies showcase small variations of the same product, such as when a company makes a product in several different colors. The supplement-maker abused the feature, using it to promote newer products by piggybacking them on older, established, and well-reviewed ones. This essentially gave newer products more credit than they may have deserved, tricking consumers into buying them. “Boosting your…

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The FTC is tackling subscription services that make it hard to cancel or require users to call in to cancel. Companies have become notorious for making it easy for users to sign up for subscriptions and then burying cancellation options in the depths of their websites or requiring users to call in and deal with high-pressure sales personnel to cancel. The FTC is proposing new rules that would crack down on such behavior, making it as easy to cancel as it is to sign up. “Some businesses too often trick…

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There is no doubt that the popularity of online shopping keeps increasing year by year. Customers prefer to use their PCs or smartphones for making purchases of everything from drinks to apartments. That’s so simple, efficient, and profitable that no buyer can stay aside from such an attractive offer. As a result, the popularity of eCommerce apps has also grown. According to the latest statistics, more than 90% of the time mobile users spend on mobile software. And almost 80% of people have an experience with online shopping. So developing an…

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Is this the second generation of Google Glass, how will this change the future of search and marketing? Google will soon begin testing new AR prototypes in public settings worn or used by Googlers and trusted testers starting next month, the company announced. The applications for use include navigation, translation, transcription and visual search. AR prototypes. Google explained that these AR prototypes will “include in-lens displays, microphones, and cameras.” Google said there will be “strict limitations on what they can do.” The AR prototypes do not support photography and videography, Google added…

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