Category: Marketing

Meta is reportedly planning to announce more layoffs tomorrow, adding to the 21,000 employees it has already laid off. Meta gained the ignominious distinction of laying off the most employees of any company in 2022 when it laid off 11,000 workers in December. The company announced an additional 10,000 layoffs in March. Despite the number, the company isn’t done. According to Vox, Meta is planning as many as 4,000 additional layoffs that will be announced Wednesday. The outlet’s sources spoke on condition of anonymity out of fear of repercussions.

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The Federal Trade Commission has fined Bountiful Company, the maker of Nature’s Bounty vitamins, for hijacking Amazon’s reviews. Bountiful Company abused a feature on Amazon’s website that is designed to let companies showcase small variations of the same product, such as when a company makes a product in several different colors. The supplement-maker abused the feature, using it to promote newer products by piggybacking them on older, established, and well-reviewed ones. This essentially gave newer products more credit than they may have deserved, tricking consumers into buying them. “Boosting your…

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The FTC is tackling subscription services that make it hard to cancel or require users to call in to cancel. Companies have become notorious for making it easy for users to sign up for subscriptions and then burying cancellation options in the depths of their websites or requiring users to call in and deal with high-pressure sales personnel to cancel. The FTC is proposing new rules that would crack down on such behavior, making it as easy to cancel as it is to sign up. “Some businesses too often trick…

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There is no doubt that the popularity of online shopping keeps increasing year by year. Customers prefer to use their PCs or smartphones for making purchases of everything from drinks to apartments. That’s so simple, efficient, and profitable that no buyer can stay aside from such an attractive offer. As a result, the popularity of eCommerce apps has also grown. According to the latest statistics, more than 90% of the time mobile users spend on mobile software. And almost 80% of people have an experience with online shopping. So developing an…

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Is this the second generation of Google Glass, how will this change the future of search and marketing? Google will soon begin testing new AR prototypes in public settings worn or used by Googlers and trusted testers starting next month, the company announced. The applications for use include navigation, translation, transcription and visual search. AR prototypes. Google explained that these AR prototypes will “include in-lens displays, microphones, and cameras.” Google said there will be “strict limitations on what they can do.” The AR prototypes do not support photography and videography, Google added…

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Microsoft is continuing its rollout of artificial intelligence across its platforms, unveiling Microsoft Dynamic 365 Copilot. The company touts Dynamic 365 Copilot as “the world’s first copilot in both CRM and ERP that brings next-generation AI to every line of business.” Microsoft has already begun rolling out next-gen AI in its Bing search engine and is now looking to improve the CRM and ERP experience using the new tech. In particular, Microsoft wants to help CRM/ERP customers to reduce the daily monotony of necessary tasks, such as notetaking, data entry,…

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Learn the trends and factors impacting the local ecosystem and ways brands can deliver an engaging experience for local customers. Local is no longer just about listings, but omnichannel experience and engagement. Today’s consumers want a personalized experience and engagement with local businesses through digital storefronts. To gain the trust of local consumers, brands must focus on delivering quality interactions and relevant information. This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal,…

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eCommerce email marketing is one of the earliest forms of internet advertising, and studies show that it’s still just as effective today. Social media advertising may be new, flashy, and appealing to younger audiences, but when choosing between an eCommerce email marketing agency and a social media marketing agency, there are a few other factors to consider. Emails have been a tried and true method of marketing for a long time and are trusted by many generations of consumers. While social media allows for more creative expression in terms of graphics, gifs,…

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Managing your GBP listing from Google search is the new norm. Here’s an overview of the in-search experience features you need to know. Want your local company to rank higher in Google search results? Claiming and optimizing your Google Business Profile (GBP) is one of the best things you can do to help. Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. This means you must understand…

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Shopify is aiming to disrupt the workplace with a new initiative called “Chaos Monkey 2023,” one that limits meetings and Slack usage. Like many companies, Shopify is working to adjust to a post-pandemic economy, one that may be on the verge of a recession. The company is hoping “chaos engineering” will help it be more nimble and better able to move forward. “Chaos engineering is the practice of experimenting with a system to build confidence in that system’s ability to withstand turbulent conditions in production,” the company said in internal…

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