Category: Marketing

Microsoft is continuing its rollout of artificial intelligence across its platforms, unveiling Microsoft Dynamic 365 Copilot. The company touts Dynamic 365 Copilot as “the world’s first copilot in both CRM and ERP that brings next-generation AI to every line of business.” Microsoft has already begun rolling out next-gen AI in its Bing search engine and is now looking to improve the CRM and ERP experience using the new tech. In particular, Microsoft wants to help CRM/ERP customers to reduce the daily monotony of necessary tasks, such as notetaking, data entry,…

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Learn the trends and factors impacting the local ecosystem and ways brands can deliver an engaging experience for local customers. Local is no longer just about listings, but omnichannel experience and engagement. Today’s consumers want a personalized experience and engagement with local businesses through digital storefronts. To gain the trust of local consumers, brands must focus on delivering quality interactions and relevant information. This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal,…

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eCommerce email marketing is one of the earliest forms of internet advertising, and studies show that it’s still just as effective today. Social media advertising may be new, flashy, and appealing to younger audiences, but when choosing between an eCommerce email marketing agency and a social media marketing agency, there are a few other factors to consider. Emails have been a tried and true method of marketing for a long time and are trusted by many generations of consumers. While social media allows for more creative expression in terms of graphics, gifs,…

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Managing your GBP listing from Google search is the new norm. Here’s an overview of the in-search experience features you need to know. Want your local company to rank higher in Google search results? Claiming and optimizing your Google Business Profile (GBP) is one of the best things you can do to help. Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. This means you must understand…

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Shopify is aiming to disrupt the workplace with a new initiative called “Chaos Monkey 2023,” one that limits meetings and Slack usage. Like many companies, Shopify is working to adjust to a post-pandemic economy, one that may be on the verge of a recession. The company is hoping “chaos engineering” will help it be more nimble and better able to move forward. “Chaos engineering is the practice of experimenting with a system to build confidence in that system’s ability to withstand turbulent conditions in production,” the company said in internal…

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With Business Connect, you can now customize the way your business information appears across Apple apps. Learn how to get started. Apple recently launched Business Connect to enable businesses to easily claim and optimize their Apple Maps locations. Getting started as a single or multi-location business only takes a few minutes. Once you have set up and claimed your locations, you will have access to view and edit your Place Cards. This includes: Updating your location details. Adding photos. Publishing showcases. Reviewing the performance and engagement of your locations on Apple Maps.…

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As a business owner in the 21st century, it’s important to take advantage of the tools and technology available when engaging with your customer base. Not only will this help you reach wider audiences and maximize your revenue,  but it will also help you to stay competitive and current. One of the great things about digital marketing is it can be done from anywhere as long as you have an internet connection and a laptop. Check out these options for travel laptops. As marketing methods such as print advertising and direct mail have…

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Apple is stepping up its plans to diversify its iPhone production, moving more manufacturing out of China. Apple has long been dependent on China for the production of its products, with Foxconn building the iPhone. Unfortunately, Foxconn has experienced a wave of protests at iPhone City, its facility in Zhengzhou. According to The Wall Street Journal, Foxconn’s issues have resulted in Apple looking to accelerate its attempts to move some production outside of China. The company was already looking to move at least a quarter of its production to India, but this latest development…

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Segmenting your customers is critical to your success. Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success. But what is customer segmentation, why is it important and which segmentation models should be considered? 1. What is customer segmentation? Customer segmentation is the practice in which marketers divide their customer base into specific…

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Fake business names, virtual offices, multiple rankings… Google has a spam issue with LSAs and getting it fixed is easier said than done. There is (or will soon be) a Google Local Services Ads spam problem coming to a town near you. I primarily run Local Services Ads for personal injury law firms, and most of the problems I’m encountering are in California. Admittedly, I can’t speak for every vertical or geographic region. But what follows are some of the LSA spam issues – and how Google might remedy them. How much spam…

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