Category: Marketing

Shopify is aiming to disrupt the workplace with a new initiative called “Chaos Monkey 2023,” one that limits meetings and Slack usage. Like many companies, Shopify is working to adjust to a post-pandemic economy, one that may be on the verge of a recession. The company is hoping “chaos engineering” will help it be more nimble and better able to move forward. “Chaos engineering is the practice of experimenting with a system to build confidence in that system’s ability to withstand turbulent conditions in production,” the company said in internal…

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With Business Connect, you can now customize the way your business information appears across Apple apps. Learn how to get started. Apple recently launched Business Connect to enable businesses to easily claim and optimize their Apple Maps locations. Getting started as a single or multi-location business only takes a few minutes. Once you have set up and claimed your locations, you will have access to view and edit your Place Cards. This includes: Updating your location details. Adding photos. Publishing showcases. Reviewing the performance and engagement of your locations on Apple Maps.…

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As a business owner in the 21st century, it’s important to take advantage of the tools and technology available when engaging with your customer base. Not only will this help you reach wider audiences and maximize your revenue,  but it will also help you to stay competitive and current. One of the great things about digital marketing is it can be done from anywhere as long as you have an internet connection and a laptop. Check out these options for travel laptops. As marketing methods such as print advertising and direct mail have…

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Apple is stepping up its plans to diversify its iPhone production, moving more manufacturing out of China. Apple has long been dependent on China for the production of its products, with Foxconn building the iPhone. Unfortunately, Foxconn has experienced a wave of protests at iPhone City, its facility in Zhengzhou. According to The Wall Street Journal, Foxconn’s issues have resulted in Apple looking to accelerate its attempts to move some production outside of China. The company was already looking to move at least a quarter of its production to India, but this latest development…

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Segmenting your customers is critical to your success. Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success. But what is customer segmentation, why is it important and which segmentation models should be considered? 1. What is customer segmentation? Customer segmentation is the practice in which marketers divide their customer base into specific…

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Fake business names, virtual offices, multiple rankings… Google has a spam issue with LSAs and getting it fixed is easier said than done. There is (or will soon be) a Google Local Services Ads spam problem coming to a town near you. I primarily run Local Services Ads for personal injury law firms, and most of the problems I’m encountering are in California. Admittedly, I can’t speak for every vertical or geographic region. But what follows are some of the LSA spam issues – and how Google might remedy them. How much spam…

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Measuring marketing performance is a delicate balance between science and art. There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And there was little to no data to tell you what was working and what wasn’t working. That has since changed. It’s now as much science as it is art. When using analytics to deploy targeted campaigns for specific marketing groups, your…

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eCommerce email marketing is one of the earliest forms of internet advertising, and studies show that it’s still just as effective today. Social media advertising may be new, flashy, and appealing to younger audiences, but when choosing between an eCommerce email marketing agency and a social media marketing agency, there are a few other factors to consider. Emails have been a tried and true method of marketing for a long time and are trusted by many generations of consumers. While social media allows for more creative expression in terms of graphics, gifs,…

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GatherUp’s examination of internal data shows benefits of inclusive process. Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied customers down one path and others with negative sentiment down another. Gating holds almost no benefits. The “positive” path typically leads to relevant review sites including Google, Yelp and TripAdvisor. Those who express negative views are shepherded into some sort of customer service resolution or “make good” process. This approach,…

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SMBs spend billions annually on digital advertising and marketing services. Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related implications for the digital marketing ecosystem. According to an Alignable survey of more than 300,000 small businesses, roughly 85% have now been affected, mostly in…

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