Category: SEM

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September. Google will launch a central hub for its creative advertising tools called Ads Creative Studio, the company announced Monday. Ads Creative Studio will unify tools previously found across YouTube, Display & Video 360 and Campaign Manager 360, and will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September, with…

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Plus, the conundrum of in-house career progression Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you remember office life? By now you probably know I work from a coworking space. They’ve recently started construction to expand it, which is great because there will be more room! But it’s also awful because…

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Plus the latest PPC coverage from SMX Convert Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we knew it was coming but that doesn’t mean we like it. That’s the gist of what I’m seeing from PPC advertisers in response to Google’s announcement that they’re eliminating ETAs in 2022. The tone is a sad…

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Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s. Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include: Audience: Who are you trying to reach and why? Consider demographics, top concerns / problems your offerings can solve, and awareness level of your brand and your offerings. Goals: What are your business goals and how do those goals align with trackable campaign goals? Channel selection and budget…

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In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? The answer is surprisingly simple: Brand Bidding. Advertisers at The Search Monitor (disclosure: my employer) currently enjoy tremendous growth from PPC brand bidding. I created this…

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Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. Whenever people talk about mobile search, one of the first things that always comes to mind is location, location, location. Since mobile phones are… well, mobile, these devices open up opportunities to target consumers who may otherwise have been hard to reach. Proximity According to a Consumer Barometer Survey, 82 percent of smartphone users utilize search engines to look for a local…

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In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay-per-call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay-per-call get started, and those already doing it improve current pay-per-call campaigns. Visit Digital Marketing Depot to download “Pay-Per-Call Marketing in a […] In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay-per-call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay-per-call…

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You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. There are still a great many businesses that aren’t advertising online — or at least not diverting healthy budgets to it. In fact, one survey showed that small businesses are only spending 3 percent of their total ad budgets on Web ads. I’ve talked to a lot of companies over the years and found some of them to be apprehensive about pay per click. They typically fall into one of six…

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Individual device bid adjustments will roll out in the coming months. Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices. Over the past year or two, it has felt increasingly awkward to have bids tied to desktop when mobile usage has been ascending…

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Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B. I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line without so much as a nibble in reward. On those days, it can be pretty tempting to give up and assume, “There are no fish in this river!” Of course, it’s harder to make that accusation stick when the guy 100 yards downstream seems to have fish after…

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