Category: SEM

Millions of advertisers spend millions of dollars every day to get their ads to appear in the search results. With so many features and capabilities available in Google AdWords, Bing Ads and Yahoo Gemini, getting (and staying) up to speed with paid search can be a challenge. That can mean a lot of frustration and wasted money. Our comprehensive Guide to PPC (pay-per-click) covers the fundamentals (how the AdWords ad auction works, how to set up an account and what to consider before launching a campaign) to more advanced aspects,…

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Live Webinar: Tuesday, June 26, at 1:00 PM ET (10:00 AM PT)   Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign at the right time and provide consumers with a relevant, frictionless experience — whether they convert online or over the phone. Join…

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Get data and insights from the industry’s biggest-ever analysis of paid search.   A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena is a big-data study of over 100,000 advertisers. It seeks to bring a degree of transparency to category ad spend and performance…

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Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now way easier to do, which means that we can do so much more with all of those clicks that we’re paying for. There’s a lot to get excited about when it comes to Google Optimize: It’s easy…

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Google AdWords has launched an add-on to import data for analysis and reporting in Google Sheets. Once you install the add-on and connect to an AdWords account or MCC account, you will be able to choose metrics columns, set filters and report time frame and name the report from a sidebar in the “Report Configuration” tab. If you log in with an MCC, you can select multiple accounts and bring data into the same report. Once you run the report, the data will be available in a new tab with…

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Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it’s changed over time. As my company (Merkle) reported just a couple of weeks ago, Amazon has exited US Google Shopping auctions for all advertisers that had consistently seen it as a competitor for the last few quarters. While the rationale behind this decision remains somewhat of a mystery, those brands competing against the e-commerce giant are certainly not sad as a result of the recent…

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You rarely see Google or Googlers that speak on Google’s behalf recommend a specific SEO or SEO company. They give general and abstract guidance on how to hire an SEO but to say, here are some SEOs we trust – that is rare. That just changed when Gary Illyes of Google posted on Twitter calling out six different SEOs as “excellent, helpful, long time.” The context is that Gary read some SEO advice on the internet that was bad. Gary said, why don’t you have other SEOs that are good…

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Search engine marketing (SEM) is related to SEO in that they both deal with digital marketing outreach on search engines like Google and Bing. However, SEO typically refers to internal, organic website optimization while search engine marketing is commonly known as advertising through a paid media budget. While SEO will help your website traffic increase through natural algorithmic means, SEM earns traffic through the process of purchasing ads on search engines. In the image to the left, you will see a search engine results page that is the result of…

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Web crawler showcasing, or SEM, is a standout amongst the best approaches to develop your business in an undeniably focused commercial center. With a huge number of organizations out there all competing for similar eyeballs, it’s never been more critical to publicize on the web, and internet searcher showcasing is the best method to advance your items and develop your business. In this guide, you’ll take in a diagram of web crawler promoting nuts and bolts and in addition a few hints and methodologies for doing web index showcasing right.

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