You are here

Category: SEM

SEM 

Unifying Your Search and Social Ad Strategies

news

Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss how advertisers who manage AdWords and Facebook campaigns can create more unified and effective messaging across channels, win more customers and grow revenue.

Read More
SEM 

Google Brings PLAs To Third-Party Sites

news, , , ,

Recently, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The ads are served via a new Google product called AdSense for Shopping, which offers retail and e-commerce sites another way to monetize site traffic while expanding the reach of advertisers’ PLAs. It also should give Google a stronger foothold in product search if enough sites are enticed to join the network. Walmart.com is among the limited set of publishers currently participating in AdSense for Shopping. Here’s how…

Read More