Category: SEM

Google says you can opt-out if you’re concerned that your database can’t handle datafeeds without a target country. Nicole Farley on September 22, 2022 at 4:28 pm | Reading time: 3 minutes Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun. Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including: For Google Ads Any Google Ads account can set the feed_label field…

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The new ad formats are shown in mainline and sidebar positions and will not replace text ads. Microsoft just announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new video and image formats are “infographic-inspired,” meant to “innovate and disrupt web search.” What they look like. The new ad formats are collages of videos and images shown at the top of search results. On the right side, the search result is expanded and opens to a bigger window…

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Learn quick wins that power your paid search strategy. As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs. Register today for “Paid Search Tactics You Need to Maximize ROI in a Tight Economy,”…

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Another Google outage is reported and advertisers are scrambling to figure out what’s going on. Google is facing a slew of issues today affecting the Ads API, Impression Share, Auction Insights, and Ads Manager. What Google says. Google has just reported an issue with the API, rendering it inaccessible for a few publishers. There is no ETA for a resolution. Advertisers can monitor the status of the API issue here. More issues. Earlier today we reported an issue affecting Impression Share and Auction Insights. Since then, another issue with the Ads Manager has…

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We go way back to discuss how SEO has changed over the years. In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the changes to the search results page, the value of organic search has diminished and now you need to blend your organic search efforts with other forms of digital marketing in order to get your best bang for your SEO buck. At the start of the video we also spent some…

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Is Google unwilling to protect consumers and small businesses on Google Ads? That’s what Senator Richard Blumenthal believes. Google isn’t doing enough to crack down on deceptive ads, demonstrating a “troubling record of inadequate due diligence against fraud and abuse.” That’s according to a letter Sen. Richard Blumenthal (D-Conn.) wrote to Google CEO Sundar Pichai. Blumenthal’s case against Google. Blumenthal is citing an investigation from last year claiming that Google advertisers are impersonating government websites and purchasing ads in an effort to scam consumers. Google claims that it took down the deceptive websites,…

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Landing pages can make or break your digital marketing. Learn how to create landing pages that convert. If you’re looking to gather leads for your business, you need to have a landing pages strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. In order to see the greatest return on their investment, businesses need to build effective landing pages, and then test and optimize them in order to maximize conversion rates. This guide from SharpSpring is written for any marketer looking…

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Intent signals bring precision to today’s B2B marketing strategy. The following article is based on a conversation between Colby Cavanaugh, VP Business Development & Alliances, Integrate and Kate Athmer, VP of Growth, Bombora. Hope is on the horizon that 2021 will be a substantial improvement over 2020 in nearly all aspects of business and everyday life, including the world of B2B marketing. Last year, the pandemic forced a digital awakening for B2B marketing as tried-and-true tactics like in-person events and conferences were eliminated seemingly overnight. This shift altered the B2B landscape…

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In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts “In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. “[Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while…

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Legal pressures are mounting and Google offers to split part of its ad-tech business to avoid trouble. In their latest efforts to fend off a lawsuit from the US Department of Justice, Google is offering to split the part of the business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella. No word from the DOJ. While the Justice Department spokesperson isn’t commenting at this time, it’s not entirely clear if they would accept any offer short of an asset sale. Antitrust officials…

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