Category: SEO

This update took 6 days to roll out and was a typical Google core update. The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and complete.  It started on December 12, 2024 and completed about 6 days later on December 18, 2024. This update was a typical core update where Google updates its core ranking system to make search results more relevant and helpful. It was atypical in that it started only about a week after the November 2024…

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Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority. Topic clustering is my preferred approach for building topic authority in SEO. Even without the benefits of keeping content organized and easy to expand, it encourages SEOs to prioritize user intent and relevance over just focusing on ranking for specific keywords. Topic clustering is becoming more common in SEO, but that does not mean everyone is doing it well. This article covers a few common mistakes I see in topic clusters – and explains the benefits of…

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Confused about crawl budget? This comprehensive guide explains it all – from server capacity to fixing crawling issues for better indexing. Crawl budget is a common source of concern and confusion in SEO. This guide will explain everything you need to know about crawl budget and how it may impact your technical SEO efforts in 2025. Why would search bots limit crawling? Google’s Gary Illyes provided an excellent explanation about crawl budget, describing how Googlebot strives to be a “good citizen of the web.” This principle is key to understanding the concept and why it…

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Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more. Rand Fishkin published some great new research on how people use Google today. You can read my take on that research in Surprising data: 15% of Google searches are driven by only 148 terms. I reached out to Fishkin to dig deeper into the implications of his new analysis and some of the insights he shared at BrightonSEO San Diego last month. Here are highlights from my recent Q&A with Fishkin. Quotes have been lightly…

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing SEO Manager, Single Grain (Remote) Salary: $75,000 – $90,000 Conducting comprehensive site audits, identifying optimization opportunities, and prioritizing recommendations based on expected impact Performing…

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Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement. SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content outperforms blogs and how to make it work for you. Why ‘top of funnel’ thinking fails without a real conversion strategy If you’ve ever done SEO-driven content marketing for a company, you’ve had this conversation: “I know we’re getting more traffic and that’s great, but it’s not leading to more conversions.”…

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing SEO Specialist, Rival Digital (Remote) Salary: $60,000 – $70,000 Constantly identifying long-term goals for all clients and creating plans to achieve…

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This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. As we speed toward the end of the year, search marketers are taking stock of their strategies and plans for 2025. How will you continue to work generative AI into your daily operations? Are you prepared for the new frontier of Generative Engine Optimization? What outdated SEO practices will you say goodbye to… and which new lead gen tactics will you adopt? Make sense of it all – and gear up for a successful New Year – at SMX,…

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Stay ahead by preparing to navigate Google’s antitrust challenges, AI’s prevalence, the value of technical SEO and more. As we approach the end of 2024, the SEO landscape is already shifting, with even bigger changes on the horizon for next year. With potential access to Google’s data, competitors could shake up the search landscape, requiring SEOs to rethink their strategies across multiple platforms. At the same time, AI tools continue to evolve, offering both opportunities and risks – streamlining tasks but threatening to reduce creativity to a formulaic output. The challenge for…

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This does not impact sitelinks but will impact the search box sitelinks feature. Google is deprecating the Sitelinks Search Box, the search box you see under some search result snippets for some categories of queries. This feature launched ten years ago and is now being dropped from Google globally, in all languages and regions in starting on November 21, 2024. What are Sitelinks Search box. A sitelinks search box is a quick way for people to search your site or app immediately on the search results page. The search box implements real-time suggestions…

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