Category: SEO

Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement. SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content outperforms blogs and how to make it work for you. Why ‘top of funnel’ thinking fails without a real conversion strategy If you’ve ever done SEO-driven content marketing for a company, you’ve had this conversation: “I know we’re getting more traffic and that’s great, but it’s not leading to more conversions.”…

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing SEO Specialist, Rival Digital (Remote) Salary: $60,000 – $70,000 Constantly identifying long-term goals for all clients and creating plans to achieve…

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This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. As we speed toward the end of the year, search marketers are taking stock of their strategies and plans for 2025. How will you continue to work generative AI into your daily operations? Are you prepared for the new frontier of Generative Engine Optimization? What outdated SEO practices will you say goodbye to… and which new lead gen tactics will you adopt? Make sense of it all – and gear up for a successful New Year – at SMX,…

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Stay ahead by preparing to navigate Google’s antitrust challenges, AI’s prevalence, the value of technical SEO and more. As we approach the end of 2024, the SEO landscape is already shifting, with even bigger changes on the horizon for next year. With potential access to Google’s data, competitors could shake up the search landscape, requiring SEOs to rethink their strategies across multiple platforms. At the same time, AI tools continue to evolve, offering both opportunities and risks – streamlining tasks but threatening to reduce creativity to a formulaic output. The challenge for…

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This does not impact sitelinks but will impact the search box sitelinks feature. Google is deprecating the Sitelinks Search Box, the search box you see under some search result snippets for some categories of queries. This feature launched ten years ago and is now being dropped from Google globally, in all languages and regions in starting on November 21, 2024. What are Sitelinks Search box. A sitelinks search box is a quick way for people to search your site or app immediately on the search results page. The search box implements real-time suggestions…

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Google’s helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement. The past year has been a rollercoaster for publishers navigating an increasingly crowded web. With competition rising and AI shaking up search results, staying on top of rankings is no small feat – especially in light of Google’s constant updates. This includes the helpful content update (HCU), which has left many sites struggling to recover from traffic drops and ranking tumbles. Having experienced this, I’ve learned there’s no one-size-fits-all fix.…

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Navigate the industry’s maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success. When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior. Growing up, we often thought we were cool, but we weren’t. Look back at your past. There are probably photos or things you did that you find questionable today. This is exactly how we SEOs should be looking at our work. SEO has grown up a lot; we SEOs didn’t. Our mindset…

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing SEO Product Manager, AllTrails (Remote) Salary: $150,000 – $190,000 Setting and owning SEO strategy including technical site audits, metrics (e.g.,…

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Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project. Many redesigned websites fail to improve SEO, often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. This can severely affect business visibility, lead generation and sales. I have been handed many a brand new website and asked to “SEO it” when untold damage has been done and significant time and effort must be spent just to get traffic levels back where…

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Learn on-page and technical SEO best practices and performance optimization techniques. Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas. Join Mary Palumbo, Director of SEO Analysts & Marketplace at Conductor, and Kerri Kirkhuff, Sr. Customer Success Manager at Conductor as they discuss how to attract more visitors, enhance user experience, and drive conversions with practical, actionable advice. Register now to secure your spot!

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