Category: SEO

Content optimization today should combine a user-first approach with a good grounding in SEO. Here’s how to get the right balance. Google’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated, it’s certainly turned our attention to reviewing and improving content. What we have determined is that Google is making more steps toward serving content written for people, by people. With this in mind, optimizing content for both people and search engines should be possible. Here are my top tips for enhancing your content…

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How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges, and auditing their sites to ensure a smooth user experience. While there may only be a few weeks left before Black Friday, there is still plenty of time…

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Not sure how to build an enterprise SEO team? Learn from 25 enterprise SEO experts on how to create your enterprise SEO org chart. Because everyone knows that winning is a result of teamwork. The NFL Draft supplies a team with talent that has the potential to reshape teams to win more. Coaches pick the talent that fits their style of play and improves the team positively. If you’re an enterprise SEO Director, think of yourself as a coach. You’re building the right SEO team that will not only help you scale…

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Learn what it takes to create quality content that is helpful for users, ranks well in the SERPs, and surpasses the competition. Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to share the content. As SEOs, we typically write about things that people are searching for. This makes the content useful, but if you read many top-ranking sites,…

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Learn how Hearst maximizes the power of audience intelligence to drive growth. In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and e-commerce products.

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Are these design elements slowing your download times and keeping your website from doing what you need it to do: earn you more business? I tell my clients two things to frame organic search discussions around content and user experience: Search engines want to provide answers to their users in one click or less. If you design your website with the idea of getting answers to visitors’ questions as efficiently as possible, your site should earn more attention in organic search Search engines must keep their users happy to retain and/or…

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This affected “many” Google Search Console properties, so make sure to check your reports in the next couple of days. Google said there was a bug with its coverage report in Search Console where Google reported pages as being indexed, when in fact, they were not indexed by Google Search. Google said this “affected many properties” and thus, you should probably double-check your coverage reports for the sites you manage over the next few days. The announcement. Google wrote “Today we fixed a Search Console issue that affected many properties: we…

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Plus, how to set up Google Analytics 4 using Google Tag Manager. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, being in-person isn’t worth anyone’s well-being. That’s why we’re planning to continue virtual SMX and MarTech events in 2022. I want to be amongst my fellow search marketers as much as anyone, but…

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This may impact your click through rate from Google Search, so keep an eye on it. Google is now displaying the number of days you can return a specific product at a merchant directly in the search results snippet. Google shows a short section right under the main snippet for some search results that says “30-day returns” or “15-day returns” and so on. What it looks like. Here is a screenshot that I was able to grab of this in action: How does it work. It is unclear exactly how to show…

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Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, autumn officially starts on Wednesday (if you’re in the northern hemisphere). But, in my neighborhood, the fall and Halloween decorations started popping up over the weekend, which reminded me that many marketers are in…

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