Category: SEO

Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Hello marketers, This installment for “Messy SEO” details my process of rectifying the broken link and image issues that arose following the MarTech website consolidation. In Part 2…

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Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat. After your technical, content and outreach strategies are in place, you should be well on your way to digital marketing success. At this stage, you should have optimized your website for a strong page experience, created lots of entity-driven content, and gained inbound links providing you with rankings and traffic. Now, you’ll need to empower your team with the right data to help you continue to grow and shape your digital marketing strategy. Setting up your…

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This is a substantial change to the original format that has been so helpful to SEOs over the past decade. In late April, John Mueller of Google announced a change in the format of the Google SEO office hours segment. Historically, Mueller would answer Google search and SEO questions from site owners, webmasters, SEOs and others live to help these people through some challenging SEO-related help. Now, Mueller is asking you to submit questions beforehand and he will record answers to them and publish them later on. What changed. Here is…

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Making small changes to your WordPress site can significantly increase your SEO. If your WordPress site rank is not performing as expected, all hope is not lost. There are a couple of things you can do to improve your SEO ranking. The seven methods outlined below are quick, simple, and proven to show results. 1. Make sure HTTPS is enabled Using an SSL certificate to secure your website lets your viewers know your site is secure, which helps with ranking. SSL certificates are available both free and paid. Once you have…

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Don’t forget about measuring user experience (UX) for data-driven insights on how to improve your website. There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and “what is good for the consumer is good for organic search performance.” By analyzing user interactions on website navigation menus, measuring scroll depths, button clicks, engagement with form fields and even JavaScript errors, we can…

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SEO reporting is critical for SEO success, and you should prioritize it accordingly. None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago. However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. In fact, the effectiveness of SEO reports can end up being the difference between getting fired rather than more SEO support or a raise by decision-makers.…

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TL;DR: Advanced. Actionable. Virtual. Free. The staggering amount of change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities: The role of automation is expanding Major platforms are evolving Algorithm updates and ranking factor rollouts are endless And that’s just the start. Your key to a more successful future is continued training with trusted experts. Attend SMX Advanced for free, online June 14-15, to learn elite, sophisticated, actionable search marketing tactics that can help you stay a cut above the competition. Keep reading for 10…

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We asked our audience: What is your least favorite part of SEO? Link building was named most often, with Google a close number two. There are plenty of reasons to love SEO. I certainly do and have since I started my SEO journey in 2007. But every job has unique challenges – aspects that can be frustrating, difficult, tedious or even downright painful. That’s why, earlier this week in the Search Engine Land newsletter, I asked readers: What is your least favorite part of SEO? Well, we have a winner. Or…

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Learn how analyzing your competitors can help you discover potential keywords, find link building opportunities and build persona profiles. Understanding your competitors can give you tactical insights to help you discover opportunities. Before competing, athletes spend many hours understanding weaknesses to exploit and finding possible gaps in the playing field. Your digital marketing should come with the same level of insight and analysis. Identifying and reviewing your competitors can help you come up with a strong list of potential keywords, find link building opportunities and build your persona profiles. Starting…

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How can you leverage SERP features to increase your visibility on search and reach more of your target audience? Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions. Today there are more than 40 different interactive elements or SERP features that can appear. These responsive results offer an improved user experience, but pose a real challenge to search engine optimization (SEO). So, how can you know what SERP features should be at the forefront of your…

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