Category: SEO

AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation. Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble distinguishing between these concepts. “Artificial intelligence is essentially the term that defines the whole space,” said Eric Enge, president of Pilot…

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A transformed digital landscape means marketers must think search-first. “There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.” He added, “Consumers begin their journey with the tool that many of us use…

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The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022. Yoast SEO will be available for Shopify on January 18, 2022, the company announced Tuesday. Unlike the WordPress version of the app, which operates under a freemium model, Yoast SEO for Shopify will cost $29 per 30 days. Why we care. Yoast SEO is one of the most commonly used SEO apps in the WordPress ecosystem and the launch of an app for Shopify speaks to the rise of e-commerce (particularly over the last two years). This app is…

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In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our marketing, content and development teams to further clean up the search engine results pages for MarTech. In Part 4, we discussed the issues arising from Google’s title changes and…

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When working with clients, make sure you have everything you need for effective communication to build lasting relationships. One of the most challenging aspects of providing SEO services is proving the value of your work to clients. To address this problem, SE Ranking sat down with representatives of both digital agencies and businesses from the US, UK and Australia to discuss the main issues that occur in the communication between agencies and their clients and to find reasonable solutions for them. This article highlights actionable insights and useful advice shared during the…

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The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help. Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience. Even the core job of gathering and…

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Use these services to help you improve your search engine rankings. Building links isn’t easy and navigating the link-building landscape nowadays is complicated. Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is link building, and why is it important? Link building is the process of actively seeking out backlinks from another website back to yours. Having high-quality links to…

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We’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll. “Gasp! Think of the traffic!”  That’s a pretty accurate account of the more than two dozen conversations we’ve had about Search Engine Land’s support of Google’s Accelerated Mobile Pages in the past few years. At first, it was about the headache in managing the separate codebase AMP requires as well as the havoc AMP wreaks on analytics when a nice chunk of your audience’s time is…

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Will this tweet trigger some change at Google? Probably not – but it might be wishful thinking. Edward Snowden, the individual responsible for one of the most significant information leaks in US history, decided on Tuesday that it was time to call out Google’s search engine. He posted, “Is it just me, or have search results become absolute garbage for basically every site? It’s nearly impossible to discover useful information these days (outside the ArchWiki)” on Twitter yesterday. When I asked Snowden for clarification if he was talking about Google and…

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The job is based in Mountain View, California and you would work on helping keep the search results spam free. Google is hiring a new Search Quality Analyst who would work on fighting spam in the Google Search results. A new job posting by Google is currently accepting applications, the job seems to require you to be available to work on-site at the Mountain View, California office. Job details. The job description defines the job of a Search Quality Analyst as someone who “will be working to measure and prevent inorganic user behavior…

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