Category: SEO

Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what if Microsoft hadn’t fumbled so hard with smartphones? Today is Bill Gates’ 66th birthday, and regardless of how you feel about him, his successes and failures…

Read More

Google seems to currently not be participating in this initiative. Microsoft and Yandex announced a new initiative today named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly indexed by the search engine. Currently, Microsoft Bing and Yandex are the two search engines fully participating in the initiative but others are welcome to adopt this open protocol. IndexNow allows “websites to easily notify search engines whenever their website content is created, updated, or deleted,” Microsoft wrote on its blog. The…

Read More

This shows the importance of traffic diversification for both small and large companies. NerdWallet, the popular personal finance company, cited Google as a concern for financial growth and said the company saw a Google Search ranking decline in 2017 within its recent S-1 filing. S-1 filing statements. The S-1 filing specifically cited Google as a factor that “could harm our business, operating results and financial condition.” Here is the full quote: “We are dependent on internet search engines, in particular, Google, to direct traffic to our websites and refer new users to…

Read More

The tool employs Cloudflare Workers to make changes server-side. StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer overhead. Why you should care. One of the biggest obstacles SEOs have to deal with is getting their SEO recommendations and audit reports implemented. Ideally, marketers would be able to add content and make SEO updates to their sites natively rather than having to employ another tool for the long term. Too often that’s not feasible, and marketers end up…

Read More

If you’re missing data, make sure to inform your clients and update your reporting to reflect the glitch. “We’re currently experiencing longer than usual delays in the Search Console performance report. This only affects reporting, not crawling, indexing, or ranking of websites,” said the Google Search Central Twitter account on the morning of Tuesday, September 21. “We’ll update here once this issue is resolved. Thanks for your patience!” Many SEOs have noticed the change in their Search Console reports this morning and have taken to social media to ask if…

Read More

Detlef Johnson and Jessica Bowman will contribute content and expertise to our website and annual SMX events. Search Engine Land is thrilled to announce that the team of experts who help us bring daily search marketing news and insights to thousands just got a bit bigger and better. Detlef Johnson, a longtime figure in the world of search engine optimization with more than 20 years in the industry, has joined us as Editor-at-Large, Technical SEO. In addition to regular contributions to Search Engine Land, Detlef will help program our three annual…

Read More

When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and turn the customer experience into a sale. An everyday problem in online shops, which has given a headache to many entrepreneurs, is the unavailability of products. From a report prepared by Daniel Corsten and Thomas Gruen [pdf] we find out that their research conducted in seven countries has shown that every fifth product offered online is unavailable. What does it mean? Not only the lost chances to sell, but also the losses related to marketing investment…

Read More

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Walking into any new SEO project presents marketing strategists with unique challenges. Different website properties need solutions tailored to their specific issues. And with so many things to consider—branding, business goals, site setup, etc.—your project requires particular deliberation. Search…

Read More

How can you get actionable insights from historical data to boost your clients’ search strategies and make market predictions? Google’s SERP is a very competitive environment. For this reason, getting competitive intelligence on its players is a crucial process that helps understand how the search giant assesses various website search campaign activities. The problem is that when you look at a competitor’s current data, you don’t see the full picture. In other words, you have no way of knowing what they did in the past to get to where they…

Read More

To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now. Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content. Now available: Developer Documentation Style Guide HTML/CSS Style Guide JavaScript Style Guide Java…

Read More