Category: SEO

With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more important to business success. If you ventured onto the web in the 1990s, you were inundated with content, left to your own methods of finding relevant information — until Google, that is. Back then, the now go-to search engine “began building algorithms that scored the content it was indexing against specific criteria,” and decades later, those criteria are still evolving. Google is a dominant voice in search and has a unique understanding…

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Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, so voice search isn’t exactly new. But the interest in how it provides answers has become a new hot topic. We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search results. Both Bing and…

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And why you should use social media as a key component of your negotiation research Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and yesterday was anything but a slow news day in search. If your team or business was scrambling to fix any core web vitals issues before the May rollout, Google…

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Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites. It’s safe to say that most search engine optimization (SEO) practitioners today understand the role that relevant, high-quality links play in achieving organic ranking and traffic. What is less understood, however, is how to earn those links in sufficient volume to achieve and maintain results — especially when it comes to industries that some may consider boring. Recently, I…

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Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away. Recently, I’ve had some very enjoyable discussions with other search engine optimization specialists (SEOs) about where to place promotional content. Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they need content and don’t have a writing staff. Others who are just starting out want to write guest posts or columns for sites other than their own as a way to…

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Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links. Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt. I’ve done many, many linking campaigns and have made my share of mistakes.  Based on my experience, I am not sure which campaign was a bigger epic fail: The campaign where all the email I sent went to the trash folder because…

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SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and more. The Ask an SMXpert series continues the question-and-answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Advanced Technical SEO: Page Speed, Site Migrations and Crawling session with Frederic Dubut from Microsoft/Bing. Question:  If we have a bunch of new content we want to index but are worried we don’t have enough crawl budget, which should we do first: focus on increasing crawl or indexing the new…

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Is your site getting a lot of traffic? If yes, great! But your work is not over. Contributor Stephanie LeVonne says it’s time to implement a conversion rate optimization campaign. Here are four tools to help. Any savvy search engine optimization specialist (SEO) knows website optimization never truly ends. Just when you think you’ve done it all, Google decides to update their algorithm or roll out new organic (and paid) features to keep you on your toes. Plus, your website is changing all the time, too, and for this reason,…

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The temptation to take the “quick and easy” route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, may get you burned. What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing debate in the search engine optimization (SEO) world about whether “black-hat” or “gray-hat” tactics — that is, techniques that attempt to achieve quicker results by flouting the…

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We also spoke about the old days of the SEO forums, it was a super windy day. In the next video interview, I drove out to the beautiful Croton-on-Hudson, in New York and met up with Dawn Beobide. Dawn is the Director of Marketing at Consumer Labs. She started doing SEO way back in the 1999. We began our conversation talking about Dawn’s history in the space, including a discussion about the old SEO forums. But we quickly moved into our first topic, why it is important to educate your…

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