Category: SEO

No need to panic, these reporting delays have no impact on your search rankings. Google posted on Twitter Friday morning that some of their reports within Google Search Console are currently delayed more than their normal two-days. “Some Search Console reports are currently a bit more delayed due to issues in the reporting pipeline,” the company said. This has no impact on your search rankings, this is just a reporting issue. Which reports are delayed? Specifically, the AMP, Rich Results / Structured Data, Hreflang, Index Coverage, and Mobile Usability reports are all delayed according to…

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Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews. […] Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand…

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This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using Javascript links. On internet forums and content-related Facebook groups, discussions often break out about how Googlebot works – which we shall tenderly call GB here – and what it can and cannot see, what kind of links it visits and how it influences SEO. In this article, I will present the results of my three-month-long experiment. Almost daily for the past three months, GB has…

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Learn how third-party sellers, backlinks and a clearly defined niche can leverage SEO opportunities. The winners in the e-commerce industry account for a dramatic portion of the sales. Amazon alone accounts for 43 percent of online holiday spending. How did these industry leaders get so huge? Today, we’ll approach the answer to that question through the lens of SEO. Why are today’s top e-commerce sites doing so well in the search engines, and what can we learn from them? Focusing on catalog size and third-party sellers Amazon is dominating the e-commerce landscape…

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From migrating your website to an HTTPS domain to robust keyword research to optimizing H1 tags, there’s no end to the improvements you can make. In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s usability, crawlability, indexation and ultimately rankings. But it’s easy to get lost in the weeds while working through technical SEO fixes — many SEOs reach a point of diminishing returns where they keep making small changes that achieve frustratingly little. That’s…

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Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry. The SEO industry holds opportunities galore to gain leadership skills, work with top companies, and earn a good salary. However, a recent study by Nicole DeLeon shows that in 2020, 70% of SEOs identify as male. We can do better than that. By supporting and encouraging women, we can work to increase women’s representation in this industry. But often, the question is, “Where do I start?” Great question. I asked a variety of female-identifying search marketers…

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The definition of long-tail keywords is not synonymous with the number of words typed into the search query, but rather the search volume they produce. Here’s how it works. If you’re responsible for overseeing the SEO strategy for your company, odds are you’re evaluating keywords to determine which ones to focus on. Many professionals mistakenly believe that long-tail keywords are defined by the number of words that are used in a particular search query. But this kind of thinking is technically wrong. So, why are they dubbed “long-tail” keywords? It…

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Content silos negatively affect both the browsing and searching experience which often results in lost sales. The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to professionals in different industries the word “sitemap” (one word) and phrase “site map” (two words) have the same meaning: a wayfinder site map. Sometimes the single word “sitemap” is interpreted as an XML sitemap. And the phrase “site map” is interpreted as wayfinder site map. Sometimes,…

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We’re working on a refreshed version of this SEL stalwart, and we need your input and experience. Every two years since 2011, Search Engine Land has taken a fresh look at all the elements that impact your success in search engine optimization, mapping them out on our Periodic Table of SEO Success Factors. While our staff includes some of the industry’s leading lights, we wouldn’t be where we are today without you — the community that makes our SMX conferences great by speaking and attending, and also contributes insightful content to…

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How to protect your WordPress site from attack and keep it safe and secure. WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when many of WordPress’s SEO features were implemented. It is therefore relentlessly attacked, largely for SEO spam reasons, but attacks can escalate to much worse. Here’s a look at some WordPress fundamentals and ways to ensure your WordPress site stays safe. Is WordPress safe? The latest version of WordPress is very safe…

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