Category: SEO

Small business advocate is calling for new regulation. The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the industry is rife with “horror stories” in which small businesses (SMBs) are ripped off by SEO consultants “over-promising and under-delivering.” Advocating for SEO regulation. She has called on Australian SMBs to come forward to tell their stories and intends to present her findings to the Australian Competition & Consumer Commission in an effort to prompt new regulations. Reportedly, the ACCC…

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With a lot of believable lies behind multiple companies, it becomes clear why it’s so difficult to hold these businesses accountable. Here’s a step-by-step look at what happened during my robocall. On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near – Google was after me. The future looked grim. My clients would leave me one by one. I’d have to lay off employees, close my doors, and “Shutter” my location in Moz Local. My silver…

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Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive list. The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors,…

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Join us Friday for a discussion on the impact of gender imbalance and how agencies, in-house teams and consultants can help affect change. On Friday, September 11, join us for a discussion on the gender gap in SEO. We will talk about new research, experiences of women in SEO and solutions for improving female representation and pay equity in the search industry. Our panelists will include: Nicole DeLeon, Founder and Lead Strategist of North Star Inbound. Aleyda Solis, International SEO Consultant & Founder at Orainti. Amanda Jordan, Director, Local Search,…

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Some call it barnacle SEO and it differs from online reputation management. Last week, I published the last vlog interview I conducted before the lockdown in New York. This week, I have part one of the first one I conducted after New York opened up again. I was lucky enough for Kevin Lee, who helped cultivate the search industry in so many ways, to come out to my house and do an interview in a socially-distant manner. Kevin Lee is the CEO is the Executive Chairman and Founder of full-service…

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Hear what these veteran SEOs are doing to help clients adapt to business during and after the pandemic. “If there is no interest whatsoever in your vertical, the best you can do is look inside and try to reorganize your company and help your customers in the best way you can,” said Pedro Dias, managing partner at apis3 and former Google search quality analyst, addressing what brands and agencies should prioritize in light of the ongoing coronavirus crisis. With demand declining for a huge range of goods and services due…

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Learn how to scale up a high-impact link building program while lowering risk. How to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. This presentation is for digital marketers who want to scale up a high-impact link building program while lowering risk. As we go through an in-depth analysis of what website elements need…

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Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way to tip the odds in your favor and claim as much search result real estate as Google’s willing to give. Knowledge Panels can also familiarize searchers with your organization and point them to resources they may be looking for, such as your customer service number, social…

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What you need to know about Google’s latest set of key user experience metrics for Web Developers. Core Web Vitals, or just Web Vitals, are a new set of performance metrics that help highlight aspects of web page development that affect User Experience (UX): page loading, interactivity, and visual stability. Google is set to make Core Web Vitals ranking factors as part of the Page Experience Update some time in 2021. These metrics center on when certain events complete, including what is interactive or visually affected as these events take place, while…

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Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue. Google’s accelerated mobile pages (AMP) framework has been the gatekeeper to its Top Stories carousel, a search result feature that provides increased visibility for publishers whose content appears in it. Now that the company has announced plans to lift the AMP restriction on Top Stories, the framework’s future is in question, with some SEOs pointing out that Google has a history of introducing…

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