Category: SEO

Google’s helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement. The past year has been a rollercoaster for publishers navigating an increasingly crowded web. With competition rising and AI shaking up search results, staying on top of rankings is no small feat – especially in light of Google’s constant updates. This includes the helpful content update (HCU), which has left many sites struggling to recover from traffic drops and ranking tumbles. Having experienced this, I’ve learned there’s no one-size-fits-all fix.…

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Navigate the industry’s maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success. When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior. Growing up, we often thought we were cool, but we weren’t. Look back at your past. There are probably photos or things you did that you find questionable today. This is exactly how we SEOs should be looking at our work. SEO has grown up a lot; we SEOs didn’t. Our mindset…

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing SEO Product Manager, AllTrails (Remote) Salary: $150,000 – $190,000 Setting and owning SEO strategy including technical site audits, metrics (e.g.,…

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Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project. Many redesigned websites fail to improve SEO, often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. This can severely affect business visibility, lead generation and sales. I have been handed many a brand new website and asked to “SEO it” when untold damage has been done and significant time and effort must be spent just to get traffic levels back where…

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Learn on-page and technical SEO best practices and performance optimization techniques. Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas. Join Mary Palumbo, Director of SEO Analysts & Marketplace at Conductor, and Kerri Kirkhuff, Sr. Customer Success Manager at Conductor as they discuss how to attract more visitors, enhance user experience, and drive conversions with practical, actionable advice. Register now to secure your spot!

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Explore AI’s impact on SEO efficiency, cost-saving and resource management through these real-world use cases. Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses. Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? Today, we’ll dig into whether AI is living up to its promise of saving time, money and resources in SEO. We’ll explore how AI has transformed…

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This new user interface shows top comments and related discussions around that forum search result snippet. Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view top comments and related discussions to help them find useful information and dig deeper,” a Google spokesperson told us. What is this new display. The new display will highlight the “top comments” on a specific discussion forum thread and then…

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The lawsuit alleges illegal monopoly practices related to local search and local search advertising. A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals. Yelp is claiming damages in an amount to be calculated, the damages to be…

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Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results. SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the way of results. Fortunately, Google Search Console (GSC) offers accurate diagnostic information about your website, including rankings and traffic. This helps you focus on optimizing well-performing areas, leading to better results. It’s a more practical approach than spending months…

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Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads? The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws, according to Bloomberg: Chrome, Google’s web browser. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model. Android, Google’s operating system. Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter.…

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