Category: SEO

SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit. SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to the site that undo the work of their SEO colleagues. Conversely, when silos are broken down and SEO data and education are provided to every team, businesses stand to increase efficiency across the board. “SEO done alone gets lonely results” “You need to actually be engaging…

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Who benefits, who will implement the new attributes and how much change should sites expect? Google’s news Tuesday that it is treating the nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel=”sponsored” and rel=”ugc” raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link attribute. Choices for choice sake? Danny Sullivan ✔@dannysullivan Replying to @marktraphagen and 5 others It’s useful if you want a choice to be more granular. You didn’t have that before. Now you do. If you want it.…

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SEOs discuss the new page experience signals and AMP’s fate when it’s no longer required for Top Stories. For years, Google has been advising site owners to design their sites with users in mind. That guidance has culminated in the Page Experience update, which Google announced late last month along with the news that Accelerated Mobile Pages (AMP) will no longer be required for content to appear in Google’s mobile Top Stories carousel. During our Page Experience session of Live with Search Engine Land, Barry Schwartz, news editor for Search Engine Land, moderated…

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Find out which business buy the most SEO services and learn the best ways to sell them. You’ve got yourself an awesome product. You’re ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know they’re ready to improve their online presence. So you’ve got a great pitch, you wind up, and it doesn’t go nearly as well as you’d hoped. What happened? Search Engine Optimization can be a challenging product to sell if you don’t have the right…

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Your target audiences don’t limit themselves to one channel, so neither should your business. SEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their entire marketing budget in SEO tactics. You would think as the owner of an SEO company that this is our ideal client, and to a certain extent, it is. It’s important, however, to point out that some of our best SEO campaigns have been for companies that invest in more…

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Free trial is a great way to get acquainted with pricey SEO software. So here’s a list of SEO tools you can try out before spending money. We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention. To avoid splurging on an ultimately disappointing software, here’s the list of 10 most prominent SEO tools you can take for a spin before you spend even a single dollar on them. 1. SEO PowerSuite Key points: All-in-one SEO…

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Hear what these veteran SEOs are doing to help clients adapt to business during and after the pandemic. “If there is no interest whatsoever in your vertical, the best you can do is look inside and try to reorganize your company and help your customers in the best way you can,” said Pedro Dias, managing partner at apis3 and former Google search quality analyst, addressing what brands and agencies should prioritize in light of the ongoing coronavirus crisis. With demand declining for a huge range of goods and services due…

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Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching for. It’s no longer news that coronavirus has upended the way we live our day-to-day lives. Unprecedented unemployment rates, emptied shelves where toilet paper and Lysol wipes used to sit, an innumerable amount of people working from home – this has become our new reality. We know the ways it has impacted our lives personally, but how has consumer behavior and the way people search changed as a byproduct? What…

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An explanation of asynchronous JavaScript using Fetch API for getting JSON data to the screen. Alongside tanking search rankings, you may encounter a Google Search Console warning about First Input Delay. After profiling page performance using Dev Tools (performance tab, CPU chart), you might find JavaScript is consuming time on the CPU main thread. That JavaScript probably contains widely supported, but older-style, XML HTTP Request (XHR) for a network resource. Modern JavaScript doesn’t have to lock up the CPU main thread the way XHR does. New patterns also make it easy…

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Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching for. It’s no longer news that coronavirus has upended the way we live our day-to-day lives. Unprecedented unemployment rates, emptied shelves where toilet paper and Lysol wipes used to sit, an innumerable amount of people working from home – this has become our new reality. We know the ways it has impacted our lives personally, but how has consumer behavior and the way people search changed as a byproduct? What…

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