Category: SEO

Experienced SEOs share what you need to know before starting your search and how to find and vet quality SEO candidates. The stakes for hiring an SEO are high. The right person can help put your business on a path toward significant organic visibility and revenue growth. Yet, the wrong person could have little impact — or worse, reverse your existing organic visibility and revenue. Between a lack of familiarity with the disciplines involved in SEO and inexperience in hiring for SEO roles, it’s easy for businesses to make hiring…

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When breezy overviews of free tools just won’t cut it. Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search Engine Optimization, managing a large enterprise program for a brand, for example, you may be looking for something more substantial to guide your tool evaluation process. We’ve spent the last few months on a resource that I know you’ll find really useful.…

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Lily Ray, Daniel Waisberg, Pedro Dias and Alexis Sanders discussed how some are helping clients navigate these changes to daily life and business. With the search marketing community largely holed up in home offices as the country tries to flatten the coronavirus curve, Search Engine Land has decided to dip our toes into the world of online meetups. Today, Search Engine Land’s Barry Schwartz hosted video hangout with personalities within the SEO community including: Daniel Waisberg, Search Advocate at Google Pedro Dias, Managing Partner att APIs3 & Former Googler Lily…

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This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs. For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud storage infrastructure, and a solid querying system Meticulous data modeling is also needed in…

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If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO. Here are 13 women – bright representatives of the SEO industry – to share their career path and the difficulties and inspirations they found along the way. What we didn’t expect was that the stories shared would be so personal, honest and inspiring. They all prove that no matter what background you have under your belt (economics, journalism, politics, marketing, veterinary, engineering, hair-dressing, blogging, etc.) there’s always a chance…

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Two of the biggest continuum any business faces are how to rank high and how to maintain the ranking. Incidentally for both, you are indirectly dependent on search engines and hackers. However, the question is, for how long do you want to continue being dependent?  On one hand, you have both on-page technical best practices and off-page methods to enhance your ranking, while you can use encryption to fight cybercriminals. Search engine optimization (SEO) SEO for all intents and purposes shouldn’t be about only performing on-page technical best practices. You…

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In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content. Not less, not more—just better. In this issue of Agency Perspectives from Sharpspring, you’ll learn: How to develop content your target audience actually…

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This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. As a consultant who specializes in in-house SEO, I’m often asked how large the SEO team should be. Most people think it has to do with revenue numbers. While that comes into the equation, it’s not a leading indicator of what size SEO team a company needs. Let’s explore some of the factors I consider when making recommendations for SEO team size. They’re typically surprising…

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Find out which business buy the most SEO services and learn the best ways to sell them. You’ve got yourself an awesome product. You’re ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know they’re ready to improve their online presence. So you’ve got a great pitch, you wind up, and it doesn’t go nearly as well as you’d hoped. What happened? Search Engine Optimization can be a challenging product to sell if you don’t have the right…

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Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts. When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search volume. However, as most people know, this can make you a small fish in a very large pond. We’d all like to think that we’re able to compete with huge websites for high- or medium-volume keywords that…

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