Category: SEO

There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and search engines have become accurate enough to provide direct answers to their voice commands. As an SEO, how should you revamp your strategy in order to gain an edge over your competitors? In this guide,…

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A great website is a powerful combination of quality content, appropriate web design, ample SEO efforts, and marketing. Web design and SEO go hand-in-hand, and both play a part in developing an SEO-optimized website. This further lays emphasis on the major role played by web designers in building the entire website and its online reputation as well. To get better at SEO, web designers need to get a deeper understanding of the commercial aspects of websites. Apart from creating killer designs, web designers should always be aware of some of…

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There is a new SEO scam out there, one that seems honest and forth coming. A reported SEO calls site owners that have well-established rankings in the search engines. They warn them that Google will be banning their Web site and that they should switch over to his SEO company so they can fix the issues prior to being banned. The so-called SEO lists reasons why the site will be banned, such as some bad links (that are out of the control of most site owners) and then gives examples…

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So let’s say you are a big fan of writing content with quotes or brackets but all of a sudden you learn about this thing called SEO [search engine optimization] and you become paranoid that your “SEO” won’t be “optimal” if you use brackets a lot of quotes or brackets. Why? Because maybe, just maybe, Google will think that “SEO” means something different than [SEO] or (SEO)? The question came up on Twitter and Pete Meyers from Moz answered it and John Mueller responded to his answer with a thumbs…

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Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO…

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Blogger Mathew Ingram reports that the Associated Press has gone after a news blog for infringing upon copyrights. In summary, the AP has gone after a blog that posts short excerpts pointing to original AP articles, claiming that “fair use” does not permit this practice. What’s the rationale? Some people think that they’re not willing to let go of old practices. The AP is pissed that their antiquated business model no longer exists. The AP is behaving more and more like a bully Others believe that the AP is being…

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The other week, I reported that with Google News specifically, the recommendation is that your titles and H1s be consistent. Now a Google Webmaster Help thread has people asking if the title and the H1 (header) tags need to be exactly the same or identical. The answer is that “consistent” doesn’t mean “identical.” With Google News, you probably want to keep them almost exactly the same. But with normal Google web search, having them close is fine. Personally, I like to use a more explanatory but shorter headline with my…

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A Sphinn discussion asks, would you accept new work if that new work is competitive to your existing client’s niche? In short, do you offer official or non-official exclusivity to your clients? Most of the responses in that discussion claim they would never work on a competitive project. They said it just isn’t fair to their clients. Here are some of the responses: Just imagine the situation you could get into with one doing 10 times better than another. Or one gets dinged by Panda and the other doesn’t. Too…

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Sphinn has an excellent discussion taking place on if the SEO industry needs certifications and standards. To be honest, there are various certification programs out there. None of them are backed by a centralized non-profit agency such as SEMPO. There is SEO training with certifications led by SEO companies and SEO conferences but not a accredited SEO certification from an organization that represents the SEO industry. At the same time, there are no real standards for the industry as well. There are best practices, mostly laid out by Google but…

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Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look.   When Microsoft announced strong annual financial results July 19, the growth of the company’s cloud services dominated the conversation. But I noticed something else in the company’s numbers: continued growth for Bing.  Although Bing accounts for a small share of Microsoft’s revenues, the search platform grew 17 percent year over year. TechRadar reported, “As more people used Bing, the search revenue (excluding traffic…

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