Category: SEO

Reddit blocks most search engines from recent content. Google retains access due to a $60 million deal. This move aligns with broader trends in content monetization and AI training data protection.Reddit has recently tightened its grip on who can access its content, blocking major search engines from indexing recent posts and comments. This move has sparked discussions in the SEO and digital marketing communities about the future of content accessibility and AI training data. What’s Happening? First reported by 404 Media, Reddit updated its robots.txt file, preventing most web crawlers from…

OpenAI rolled out GPT-4o mini, a replacement for GPT 3.5 Turbo that is more powerful than other models in its class. Because it’s hyper efficient, GPT 4o mini will make AI available to more people at a cheaper price through better end-user applications. GPT-4o mini GPT-4o mini is a highly efficient version of GPT-4o that is cheaper to run and is fast. Despite it’s designation as “mini” this language model is outperforms GPT-4 and GPT-3.5 turbo, as well as solidly outperforming Google’s comparable model, Gemini Flash 1.5. Preliminary scores by…

This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from Marie Haynes Consulting Inc. Much of the SEO advice you will see online today is borne from shared community wisdom that was learned about Search in the days before Google was actively using AI. So much of what many of us do as SEOs and treat as standard practice is based on a search engine that was a list of heuristics – handwritten rules programmed by humans. So much has changed. For…

According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands. According to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among the 2,059 consumers surveyed. It’s worth noting that the participants of this survey included 1,009 US consumers and 1,050 UK consumers who have at least one social media account and follow at least five brands on social media. So, this isn’t a global sample. And since the US…

The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries. Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic. Key updates. New recommendation for brand inclusions in broad match. Brand exclusions across all match types and Dynamic Search Ads. Improved visibility in search term reports. Misspelled search queries are now reported with the correctly spelled search…

Wix announced a new Figma Plugin that enables designers to import Figma designs directly into Wix Studio and dramatically speed up site creation from the design stage to a functioning website. Figma Design Tool Figma is a SaaS (software as a service) collaborative design tool that allows designers, teams and clients to prototype designs, in this case website designs. Figma enables designers, developers and other stakeholders to create, share, and test digital designs for websites (and other digital experiences). Its collaborative features streamline the back and forth of design, feedback…

Here are some nuances of logic and psychology that could be impacting your ability to connect with audiences and build strong leads. 1.Poor Negotiations & The Endowment Effect 2.Immediacy & Perceived Value 3.Abandonment & The Funnel Myth 4.Under-Pricing 5.Lead Roles & Information 6.Understand Why People Don’t Sign Up 1. Poor Negotiations & The Endowment Effect Every potential customer you encounter values their own effort and information. And due to something called the endowment effect, they value that time and data much more than you do. In contrast, the same psychological effect…

Users Are Voting With Their Feet? Search Liaison’s answer was to a tweet that quoted an interview answer by Google CEO Sundar Pichai, the quote being, “Users vote with their feet”. Here is the tweet: “If the HCU (Navboost, whatever you want to call it) is clicks/user reaction based – how could sites hit by the HCU ever hope to recover if we’re no longer being served to Google readers? @sundarpichai “Users vote with their feet”, Okay I’ve changed my whole site – let them vote!” The above tweet appears…