Category: SEO

Google published a case study showing how structured data and optimizing URLs for crawling resulted in nearly doubling clicks from the SERPs How CDNs Can Cause Indexing Problems One of the interesting points in the case study is about an issue related to how CDNs can link to image and video files with expiring URLs. The new documentation specifically mentions that it’s important that the CDN uses stable URLs and links to another Google documentation page that goes into more detail. Google explains that some CDNs use quickly expiring URLs…

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This month’s “Ask A PPC” question is particularly significant because the job market has been quite volatile. “How do I get a job with a PPC agency when I have only worked in-house. What experience would they want?” – Karl Toronto It’s understandable that people want to know which skills employers seek when hiring for a PPC team. There can be a disparity between what people think they need and what the market actually demands. We’ll delve into some data and commentary to explain why various traits are valued. It’s crucial to…

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Highlights OpenAI CEO Sam Altman confirms that it is not announcing a search engine or GPT-5 A report notes that there may be a deal between Apple and OpenAI to power a chatbot like Siri Others report OpenAI will announce a chatbot technology that communicates with voice Multiple deals between OpenAI and publishers indicate that ChatGPT may surface real-time news and links to the original sources Sam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday, May 13. Recent deals have raised the…

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Google announced a new tool for Analytics to streamline data comparisons. The ‘saved comparisons’ feature allows you to save filtered user data segments for rapid side-by-side analysis. Google states in an announcement: “We’re launching saved comparisons to help you save time when comparing the user bases you care about. Learn how you can do that without recreating the comparison every time!” Google links to a help page that lists several benefits and use cases: “Comparisons let you evaluate subsets of your data side by side. For example, you could compare data generated…

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Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is to remedy that. Have you found that ranking in search engines is more difficult lately? Or maybe your link building isn’t driving the top 3 ranking it used to. What does this mean? This doesn’t seem…

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Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are the days of casting wide audience nets and hoping for the best returns. In a digitally dynamic world, programmatic stands out as a blend of efficiency and effectiveness. What Is Programmatic Advertising? Programmatic advertising uses automated…

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