Category: SEO

Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search. Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing…

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Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language/market sites. Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. From the initial planning stages to post-launch monitoring, it covers key actions organizations should take to deeply integrate SEO best practices, preserve URL and content value and streamline the process across international markets.…

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Gather insights from your target audience about their experience, pain points and expectations to inform your SEO and content efforts. Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll respond to. You can find out how much they know and what they think about your website and competitors. And you can use that knowledge to improve your website’s SEO approach and content strategy. Ask users about their experience User…

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Google’s March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search. Google’s March 2024 core update is bringing a seismic shift to the SEO industry. This major update might sweep the web the same way the Panda and Penguin updates did. Its impact is enormous and widespread and every seasoned marketer I’ve talked to agrees that this update is a big deal. Has your website been hit by the March 2024 core update? Here are five things you need to know to avoid getting penalized and…

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Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business. Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be focusing on is information satisfaction (IS). It is not new and has been…

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Navigate the dos and don’ts of link building today. Maximize your website’s potential with effective backlinking practices. As search engines have become more sophisticated, the strategies for effective link building have evolved. In 2024, the focus has shifted from quantity to quality, with a greater emphasis on acquiring high-quality, authoritative backlinks from relevant and trustworthy sources. This article explores 12 key dos and don’ts for successful link building, highlighting common mistakes to avoid and effective SEO strategies to employ. Fails: Common link building mistakes 1. Don’t: prioritize quantity over quality More is…

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Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience. Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience…

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From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire. What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of  $833,000 monthly revenue. Page One Power does link building and content. Its average client is $7,500/month. That means we need 111 clients to clear $833,000 monthly. Because this is the SEO industry, we lose about 5% of our business every month from clients changing their goals or just wanting something else, so they…

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Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching. The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. Let’s explore why…

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Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024. In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google’s new AI model, Gemini, is its largest and most advanced, capable of understanding text, code, audio, images and video. We expect to see its full potential unleashed on Google Search in 2024.\ Meanwhile, Google continues to stress the importance of quality and…

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