Category: SEO

Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you optimize for voice search?” is this: Do what you would do…

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Managing client expectations requires a calculated approach, especially when the ultimate goal is scaling SEO using generative AI. Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO…

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Because social media shares are not Google ranking factors, many companies ignore social media in their SEO efforts. That’s a mistake for two reasons. First, while social media shares have no direct impact on SEO rankings, shares can indirectly improve SEO in very meaningful ways. Second, other aspects of social media marketing aside from shares have a positive effect on SEO. Here are the top six ways social media builds SEO: 1- Backlink Generation Backlinks are a tremendously important ranking factor — so much so that an SEO campaign may…

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Boost your brand’s visibility on Google News platforms with this advanced guide for Publisher Center optimization. You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. If…

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What can be measured can be improved. Here’s a look at the most valuable SEO KPIs to help you track, measure and improve your SEO efforts. If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. This article outlines the many SEO metrics and KPIs…

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Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023. Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry. This individual has a website; his first blog post was published on Dec. 2, 2003. The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. Several months…

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Be specific, don’t skip strategy, and stand out from the competition. Find out what the judges are looking for in your entry. Final deadline: September 1, 2023! Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long one. Although the 2023 submission process is exceptionally streamlined — it’s…

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This overview of organic SEO traffic and SERP trends across industries includes an analysis of over 82,000 searches. Identifying organic SEO KPIs and evaluating your organic traffic’s performance can be quite challenging. This difficulty arises from the lack of industry-wide organic benchmarks due to fluctuations in organic traffic caused by Google’s algorithm updates. To address this challenge, Conductor undertook an extensive analysis of over 600 enterprise domains from renowned brands. Their aim was to identify industry-specific benchmarks for organic search in 2023, which will enable enterprise organizations to assess the…

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RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community. RankSense CEO Hamlet Batista, a mentor to many in the SEO community and someone fellow marketer Mike King called “the best of us,” died on Tuesday night, leaving those who knew him, admired him, learned from him and loved him, reeling from the loss. Hamlet passed away after suffering from a case of COVID-19, Maura Loew, operations manager at RankSense, confirmed to Search Engine Land. Hamlet’s contributions…

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Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client. It’s common to hear “content is king” in the SEO industry. Although I agree with that statement, it should not be applied cart blanche for every single site in every single situation. In fact, there are cases in which adding too much low-value content can have the opposite effect for SMBs and local businesses. The situation. Last year, Sterling Sky worked with a personal injury lawyer client…

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