Category: SEO

In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings. If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks. In this bold presentation…

Read More

No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more. rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller. All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. Google apologized…

Read More

Even as Google and Microsoft reinvent search with AI-powered features, search engine optimization is here to stay. Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a significant source of traffic, leads and sales. Despite this, there’s no visible optimism within the industry. Some say the brewing economic crisis will hit the SEO industry first and hardest, with a few high-level firings of top SEO executives and industry leaders having fueled such fears. This reminds me of a…

Read More

Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out. Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up? You might still be subject to “auto-migration.” Read on for more details about it and how to opt out. Making the switch to GA4 On February 9, Google sent an email saying they will soon start configuring…

Read More

An overview of video content, including why it matters for SEO and best practices for creating your video content strategy. We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video content from creators and brands. On average, people watch 19 hours of online video per week – and across the last three years alone, consumption increased by 8.5 hours per week. What does this mean for marketers? For businesses? If you aren’t creating…

Read More

Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google’s SEO consulting services, Google Japan’s link penalty and more. Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” to get what it called its “full and fair” proposal to be accepted. In other words,…

Read More

Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here. I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue.  SEO as a product largely means the business: Understands it operates in a digital-first world. Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly. This way, when prospective customers are searching online using their devices, looking up through an app or initiating…

Read More

Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more. Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. President George W. Bush as its top organic result since December 2003 when searching for [miserable failure]. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People…

Read More

Google’s page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more. Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. The page layout algorithm update took direct aim at any site with pages where content was buried under tons of ads. According to Google: If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large…

Read More

If you don’t enlist the help of a true professional for these five scenarios, you are risking rankings, traffic and revenue in 2023. There are many times during the lifecycle of your website that you will need an expert SEO. If you don’t enlist the help of a true professional for the following five scenarios, you are risking rankings, traffic and revenue in 2023: Site redesigns Deep analysis Ranking for highly competitive terms Navigating changes to Google Technical SEO 1. Site redesigns This new year, many are planning to refresh…

Read More