Category: Social

Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content. YouTube is introducing channel-level ad blocking controls, moving this functionality from AdSense directly into the YouTube platform. How it works: Creators can access ad blocking controls via YouTube Studio on desktop. Feature available to channels with watch page monetization enabled. Controls can be found under Settings. Why we care. While this change could improve brand safety for your brands, you may face increased competition for fewer placements or see a shift in how their ads…

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Don’t miss this opportunity to learn how to create more effective and engaging emails. Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution, where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. In this webinar, our panel will discuss: The critical role of execution in email campaigns Technology and innovation in email marketing Future trends in email marketing A Haggar clothing success story Don’t miss this opportunity…

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TikTok is now integrating Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations will appear in users’ “For You” feeds. Users who link their TikTok and Amazon accounts can complete purchases within TikTok. The integration will show real-time pricing, Prime eligibility, delivery estimates and product details. The big picture. Amazon is…

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More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report. X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively. However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. Why we care. If three out…

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YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues. YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error message saying “The following content is not available on this app.” Why we care. YouTube is doing all it can to ensure ads are seen by as many of its free users as possible. YouTube’s war on ad blockers will likely lead to disgruntled users who will abandon YouTube altogether.…

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Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Why we care. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action…

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More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report. X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively. However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. Why we care. If three out…

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