Category: Social

As TechCrunch discovered today, Twitter is now showing a sample of matching usernames/accounts for name-based queries on Twitter.com. A search for matt mcgee (without the @ symbol) now shows my account and the names of two others above the tweets that match the search query. There’s also a small link to view a more complete […] As TechCrunch discovered today, Twitter is now showing a sample of matching usernames/accounts for name-based queries on Twitter.com. A search for matt mcgee (without the @ symbol) now shows my account and the names of two others above…

Read More

The social media platform is also looking into other full-screen ad formats. Twitter is now testing Fleet ads, which would bring vertical format, full-screen ads to the platform for the first time, the company announced Tuesday. Fleet ads support 9:16 aspect ratio video (up to 30 seconds long) and images, and feature a swipe-up call-to-action (as shown below). A Fleet ad. Source: Twitter. Fleet ads will appear between Fleets from other users or brands, similar to Instagram Stories ads, and they are currently only visible to a limited group of mobile users…

Read More

Paul Allen, the Microsoft co-founder and one of the richest men on earth, has filed a patent infringement suit today against several Internet titans, the Wall Street Journal reports. The lawsuit centers on technology developed a decade ago by Interval Research Corp., a technology lab that Allen owned between 1992 and 2000. Eleven companies are […] Paul Allen, the Microsoft co-founder and one of the richest men on earth, has filed a patent infringement suit today against several Internet titans, the Wall Street Journal reports. The lawsuit centers on technology developed…

Read More

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform. LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. The move comes as many advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success is often achievable for niche industries. Why we care. For businesses looking to advertise on LinkedIn, the platform has…

Read More

Twitter is rolling out a feature that prompts user to be more considerate, with iOS and Android English-speaking accounts first to see it. One of the biggest challenges social media grapples with is discouraging bullying, vitriol and hateful content. Since the early days, social media has struggled with the best way to moderate such content, while still encouraging open, free-flowing discussion. Twitter believes it has found a solution, using prompts to warn people of potentially harmful content, and give them the opportunity to change it before posting. Based on feedback and…

Read More

The Google-Facebook wars have heated up this past week over the ability for people to swap contacts between the services. In the latest round, a Facebook engineer says people have no right to export the email addresses of their contacts. Unless, of course, you’re exporting to Yahoo and Microsoft. I’ve been watching the events unfold […] The Google-Facebook wars have heated up this past week over the ability for people to swap contacts between the services. In the latest round, a Facebook engineer says people have no right to export the…

Read More

Yelp continues to play catch-up with some of its competition in the local search landscape. The company’s latest move is the announcement of “Check-in Offers.” If you’re familiar with the premise behind Foursquare’s business users rewarding “mayors” and others who check-in to local businesses, you’ll be familiar with Yelp’s product. The idea is the same: […] If you’re familiar with the premise behind Foursquare’s business users rewarding “mayors” and others who check-in to local businesses, you’ll be familiar with Yelp’s product. The idea is the same: Local businesses using Yelp’s…

Read More

What role does social listening play in a company’s marketing matrix? Here’s how to evaluate your options in 2021 – and why you must. Few marketing tactics stand the test of time, but word-of-mouth marketing is an outlier. Today, with both companies and consumers taking up more space online due to COVID, word-of-mouth marketing has transformed into something more powerful than ever – creating threats and opportunities online for brands. And advanced social listening has been a game-changer. It harnesses the massive amounts of data consumers generate to extract actionable…

Read More

The social media marketing week in review: A round up of news and announcements you may have missed. Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s decision not to mandate campaign budget optimization (CBO) as a previous example. Click to enlarge. Why we care. This does not mean…

Read More

Sure, the current social buzz might be about Quora, Tumblr and Twitter, but there are a variety of great upcoming social sites that can help you accomplish tasks and are quite frankly fun to use! I have highlighted my five favorite social up-and-comers and how you can use them to benefit your causes and social […] Sure, the current social buzz might be about Quora, Tumblr and Twitter, but there are a variety of great upcoming social sites that can help you accomplish tasks and are quite frankly fun to…

Read More