Category: Social

A new report from Experian Simmons says US-based Twitter users are spending more time on the Twitter.com website than ever before. But the report also cautions that overall visits to Twitter are down. Experian says the number of US adults that visited Twitter.com at least once a month fell 14% between November 2009 and November […] Matt McGee on January 25, 2011 at 7:24 pm MORE A new report from Experian Simmons says US-based Twitter users are spending more time on the Twitter.com website than ever before. But the report…

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Has Facebook patented social search? It appears so, according to a patent awarded earlier this year by the USPTO. The patent, written the same year Facebook was founded, has been previously discussed but escaped our notice until now. Originally filed in October 2004 and awarded this past February, the patent is for a system that […] Has Facebook patented social search? It appears so, according to a patent awarded earlier this year by the USPTO. The patent, written the same year Facebook was founded, has been previously discussed but escaped our notice…

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“This is the first time the Feed environment would be managed though controls,” company says. Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new feature would allow marketers to choose whether or not to show their ads alongside potentially sensitive content: “For example, a children’s toy company may want to avoid content related to a new crime show, so they could select the ‘Crime and Tragedy’ topic,” the blog announces. Topic exclusions. Along with Crime and…

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Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook’s socialist agenda really pay off? How about some numbers, courtesy of Facebook? Facebook provided me with the figures below from when I was working […] Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook’s socialist agenda really…

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Twitter has banned President Trump from its platform permanently, following an initial ban of 12 hours. Social media platforms have been under increased fire in the way of Wednesday’s insurrection at the US Capitol. While Twitter and Facebook have long been slow to ban political figures in the name of public interest, many critics and experts have blamed Trump’s rhetoric for inciting the insurrectionists. As a result, calls mounted for Twitter and Facebook to take more aggressive action to ban Trump and cut him off from his preferred method of communication. Facebook…

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Hashtags are the world’s chat room. Where else can you hop on the phone or computer and have an instant, passionate conversation about something that shares a hashtag? When it comes to primetime television, current events, or sports events like the Olympics or the Super Bowl, hashtags allow anyone with a Twitter account to take […] Hashtags are the world’s chat room. Where else can you hop on the phone or computer and have an instant, passionate conversation about something that shares a hashtag? When it comes to primetime television,…

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Twitter has acquired the startup responsible for Squad, the app designed to help people hang out virtually. In the midst of the coronavirus pandemic, social media and platforms that help individuals stay connected have experienced explosive growth. Squad is a screen-sharing app designed to make it easy for people to hang out via smartphone. In the meantime, Twitter has been looking for ways to increase engagement, making the Squad acquisition a natural fit for the platform’s goals. Ilya Brow, Twitter’s VP of product, announced the news in a tweet.

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Twitter has updated its two-factor authentication, making it easier for users to secure accounts. Twitter has suffered a number of embarrassing security issues, including hackers who have targeted celebrity and high-profile accounts. Twitter’s latest security features and upgrade to two-factor authentication are designed to help shore up security. Protecting your account on all of your devices is important. We’ve updated two-factor authentication so you can now log in with your physical security key on Android and iOS, like on desktop. More on how to set up this added security for…

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There will be extensive discussion and debate today about whether the broad and welcome array of new privacy, tagging and sharing controls on Facebook are or aren’t a response to Google+. I directly asked Facebook that question and was told that the new features have nothing to do with Google+ and have been in the […] There will be extensive discussion and debate today about whether the broad and welcome array of new privacy, tagging and sharing controls on Facebook are or aren’t a response to Google+. I directly asked Facebook that…

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The social media marketing week in review: A round up of news and announcements you may have missed. Why Pinterest moved beyond CTR to understand ad engagement Source: Pinterest Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed a User Metric defined as Weighted Engagement on Ads [Clicks, Saves, Hides, etc.]  / Weighted…

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