Category: Social

WhatsApp has begun rolling out disappearing messages, taking a page from Snapchat and other services. WhatsApp is one of the most popular forms of communication around the world, with the company recently announcing it is delivering over 100 billion messages a day. Now WhatsApp has announced disappearing messages, in an effort to make conversations “feel lighter and more private.” The company makes the point that, while some memories should be kept forever, most daily conversations are not that important or sentimental. As a result, once turned on, disappearing messages will…

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Facebook continues to expand Shopping capabilities and features across its platforms. As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product tags. For more than a year, Instagram has been testing product tags for organic Shopping posts. Marketers can then promote those posts as ads. Now, marketers will be able to create ads with product tags directly in Ads Manager…

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Look out, Twitter users: More advertising is coming to your Twitter stream, even from accounts that you don’t already follow. Twitter announced Tuesday that its Promoted Tweets program is expanding to “a small number of users,” and a Twitter help page explains where those ads might appear: At the top of relevant search results pages [… Look out, Twitter users: More advertising is coming to your Twitter stream, even from accounts that you don’t already follow. Twitter announced Tuesday that its Promoted Tweets program is expanding to “a small number…

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Today’s F8 had it all. A cameo from SNL’s Andy Samberg, glitzy new designs, cutting edge new features and compelling product videos. But what was actually announced? Here are the major takeaways from today’s conference: Timeline For all of those complaining about the new Facebook layout, don’t worry- its days are numbered. Today “Timeline” was […] Today’s F8 had it all. A cameo from SNL’s Andy Samberg, glitzy new designs, cutting edge new features and compelling product videos. But what was actually announced? Here are the major takeaways from today’s…

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Twitter is planning on bringing its ‘Read Before You Retweet’ prompt to all users, following several months of testing. Twitter began testing the feature in June in an effort to help stop the spread of disinformation that social media platforms have increasingly been called to task for. The results of the tests have been positive, with significant upticks in the percentage of people actually looking at the articles they retweet. Social media companies are looking at multiple ways of reigning in disinformation and radical content. Time will tell if Twitter’s…

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Seeks to bring simplicity and centralized control to content management on Facebook and Instagram. Facebook is launching “Facebook Business Suite,” a new mobile app and desktop interface that brings together Facebook and Instagram publishing, messaging and analytics in a single dashboard intended to simplify management of content across both platforms. It is being rolled out today globally. Seeking simplicity and time savings. Created for small businesses (SMBs), it will later be available to any business on Facebook. However it’s clearly intended for SMBs and focuses on simplification of content management…

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In my previous post on ensuring your open graph tags were properly set up, I stressed the importance of having these tags in place so as marketers we can stay in control of the message we send to our audiences. I suggested that a simple solution would be to have your open graph tags reference […] In my previous post on ensuring your open graph tags were properly set up, I stressed the importance of having these tags in place so as marketers we can stay in control of the…

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An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear that Facebook needs better internal search. Right now the search function at the top of the page is not very useful. […] An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear…

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Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore is cranking up its personalization. The irony? It’s going to use Foursquare activity from a user’s Facebook friends to improve the recommendations in Explore. Think of it as Foursquare judo: It’s using Facebook data to […] Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore is cranking up its personalization. The irony? It’s going to use Foursquare activity from…

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Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic […] Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content…

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