Category: Social

Facebook CEO Mark Zuckerberg has expressed his concerns about an upcoming ban of social media app TikTok. TikTok has become widely popular around the world, and has been the big winner among social media platforms during the pandemic. Some might think a TikTok ban would be in Facebook’s best interest, but that isn’t how Zuckerberg sees it. According to BuzzFeed News, Zuckerberg said: “A lot of people are out there saying that this helps Facebook and my reaction to that is only in the most narrow sense. Yes, they are a competitor this year,…

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Advertisers can now opt to extend the LDU transition period to October. On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers. CCPA gives California residents the right to know how their data is being used, what categories of data are being collected and sold…

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Eventually Facebook will bring Graph Search to mobile devices. At least Mark Zuckerberg says so. In January, he said it would be coming “pretty soon”. Facebook is staying quiet about any timetable, but now and then tests leak into public. In June, it was a test for mobile web users. This week, it’s a test […] Eventually Facebook will bring Graph Search to mobile devices. At least Mark Zuckerberg says so. In January, he said it would be coming “pretty soon”. Facebook is staying quiet about any timetable, but now and…

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In March, LinkedIn launched LinkedIn Today, which was dubbed as a news source from your connections and peers in the industry. It has quickly grown to drive massive amounts of traffic to popular content. This service works by aggregating news from industries, connections and sources that you follow, then displaying stories in a visually appealing […] In March, LinkedIn launched LinkedIn Today, which was dubbed as a news source from your connections and peers in the industry. It has quickly grown to drive massive amounts of traffic to popular content. This service…

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Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign. There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public awareness and support. Seeking consumer sentiment. To determine consumer sentiment toward the boycott, I conducted a Google Consumer Survey of more than 1,000 US adults between June 30 – July 5.…

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The company says it will combat hate speech and voter suppression. This is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign asks brands to pause their ad spend on Facebook and Instagram in July and charges that Facebook has tolerated racism and hate speech and “turned a blind eye toward voter suppression on their platform.” Expanding boycott. There are reports that more than 100 brands and companies have joined the boycott. The major ones we know of so far include: Ben &…

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In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too broad. In this edition of the Psychographic Targeting Hot House, aimClear’s Senior Creative Strategist, Merry Morud, reveals how to dig up […] In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too…

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As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into […] As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that…

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Sprinkle a little Search Engine Land into your Instagram feed. Oh hey there, search marketer. Glad to see you. We’re always glad to see you, in fact – whether it’s here, or on Facebook, Twitter, Google+, LinkedIn – the usual suspects. But did you know that Search Engine Land is on Instagram? Yeah, our pics are pretty #onfleek TBH. Maybe? Kinda. I don’t know, you decide! If you’re on Instagram, check us out – @searchengineland. Toss a follow our way, if you feel so inclined. It’s a great way to sprinkle a little search…

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Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook in Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s […] Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In last week’s post, we…

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