Category: Social

Facebook’s new app lets people find nearby things to do and places to go. Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is relaunching it and redirecting its aim at local search platforms like Yelp and Foursquare. Last week, Facebook debuted Facebook Local, a refurbished version of its Events app that aims to help people find nearby things to do and places to go and make Facebook more of a player in local search. [Read the full article on Marketing Land.] Opinions expressed…

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The company issued an explainer on how Facebook search works. Facebook confirmed this week that searches off of the platform do not influence Facebook search results. Aiming to be more transparent about how Facebook’s search graph works, product manager Yee Lee explained all the things that do — and don’t — impact Facebook searches in a blog post Friday. Factors that influence Facebook search results. According to Lee, Facebook search results are guided by a user’s behavior on the platform: from posts shared by Friends, Pages they follow, Facebook Groups they belong to,…

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The visual search technology that powers Pinterest’s Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry. Pinterest announced on Tuesday it has advanced its Lens capabilities, making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results. “Now, when you use Lens within a fashion or home Pin to hone in on a specific product or object,…

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The social media marketing week in review: A round up of news and announcements you may have missed. The social media marketing week in review: A round up of news and announcements you may have missed. (Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style video – shot inside…

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Brands can opt to hide replies for the Tweets they create, but users will still be able to view hidden replies. Twitter is giving brands and users more control over their social narratives with the ability to hide Tweet replies. The feature is rolling out globally after months of testing in some countries, including Canada and the U.S. Twitter made the announcement via a blog post on Thursday. “Currently, repliers can shift the topic or tone of a discussion and derail what you and your audience want to talk about,” the company…

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The new features can benefit both enterprise and SMB advertisers. Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These updates include a new cross-account reporting feature and a custom metric building tool. The two new reporting features are designed to give advertisers more insight on cross-channel and cross-device measurement – especially crucial during the holiday season. Users can access these new features from the dropdown in the Ads Manager dashboard: Cross-account reporting. A reporting dashboard can…

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Users will also be able to make themselves eligible to see an ad even if the advertiser has excluded them from the Custom Audience list. Facebook quietly announced a new feature coming later this month that will allow users to control whether or not an advertiser can show ads to them using a Custom Audience list. “People have always been able to hide all ads from a specific advertiser in their Ad Preferences or directly in an ad. But now they will be able to stop seeing ads based on…

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The company reported record revenues of $20.7 billion for the fourth quarter of 2019, but said privacy changes will affect growth. Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and slow the future revenue growth. The company announced $21.1 billion in revenues for the fourth quarter of 2019, a 25% increase year-over-year. Advertising, which continues to account for nearly all of Facebook’s revenue, reached $20.7 billion, also a 25% increase from the fourth quarter of 2018. The company reported daily active users (DAUs)…

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Robin Hood is about to come to life as Sherwood Forest becomes the world’s first 5G Connected Forest. A £10m project has been approved to use a combination of 5G, virtual and augmented reality to create an immersive experience in Sherwood Forest. The investment consists of £5 million from the government, matched by a consortium led by Nottinghamshire County Council. The technology will be used for both tourism and environmental needs, with Robin Hood brought “to life at the Sherwood Forest Visitor Centre via an incredible 3D/4D virtual reality experience.”…

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The acquisition appears to be about augmented reality, but Scape Technologies’ capabilities go way beyond AR. Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical world — it’s as much a mapping company as an AR startup. It’s seeking to build an infrastructure for…

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