Category: Social

The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC. Instagram Stories has a new tool in ‘Create’ mode, enabling users to view, stylize, and quickly feature @mentions from other accounts. Here’s how it looks: Initially spotted by social commentator Matt Navarra, the new option features an @ symbol that only appears if your account has current mentions in other users’ public Stories. The feature will show you the total count of Story mentions available to add to your Stories. Why we…

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The company was open that it would continue to identify location by other means in a September blog post We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location to serve relevant ads even if users have turned off location services. Bipartisan inquiry into Facebook’s user of location. Senators Coons and Hawley sent a letter in November to Facebook “raising concern that Facebook ignores the wishes of users who don’t want their exact…

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Reuters is reporting that Twitter is making changes throughout its platform in an effort to comply with privacy legislation around the world. The company is aiming to navigate the different laws and jurisdictions impacting how it collects and uses data. The European Union (EU) passed the General Data Protection Regulation (GDPR) last year, one of the most sweeping privacy protection laws in existence. California has its own legislation, the California Consumer Privacy Act (CCPA), going into effect January 1, 2020. Twitter is planning on moving accounts for users outside the EU…

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Achieve your Facebook advertising goals by fine tuning four critical factors: audience, ad creative, budget allocation and measurement. Facebook advertising is increasingly playing multiple roles in the retail marketing funnel – not unlike advertising on Google, Amazon and other major platforms. For instance, some marketers opt for a direct response, or mid-funnel, approach with Facebook ads by encouraging users to take specific actions online, in-store, or in mobile apps. Other marketers operate earlier in the funnel and build awareness. Still, other marketers combine these methods to better influence the shopping…

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The company said it is shortening the time frame for how it filters out repeat impressions to align with how it measures paid impressions. Amy Gesenhues on October 22, 2019 at 11:41 am Facebook is updating how it filters repeat organic impressions for Pages. According to a Facebook spokesperson, the company is shortening the time-frame by which it calculates the metric. The initial announcement came via an update last week to a Facebook Business blog post published more than a year ago. The company said it is changing the way it measures Page…

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The latest updates will start mid-September and advertisers running political, electoral or social issue ads will have until mid-October to comply. Political advertisers on Facebook required to include EIN or FEC numbers. Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S, were introduced on Wednesday and apply to ads on Facebook and Instagram. Disclaimer requirements for political, electoral and social…

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The social media marketing week in review: A round up of news and announcements you may have missed. This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Pinterest pushes auto sales. According to new data from Oracle Data Cloud, Pinterest users tend to be early adopters of new car models. Oracle’s report revealed that people on Pinterest are 28% more likely to buy…

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You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns. This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop changing. People’s media consumption habits are far more fragmented, and incremental reach is increasingly more expensive. TV is no longer the solution to reaching mass-market in isolation. It’s not great for target ability and real-time measurement and optimisation, and most of…

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The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities. Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp. The digital wallet will enable global users to make financial transactions using Libra, the newly formed currency powered by blockchain technology backed by Facebook and a number of leading financial, technology and venture capital organizations, including Mastercard, Uber, PayPal and Andreessen Horowitz. Libra will be governed…

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In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative. SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded space that enables ad blindness and brand apathy on a foundational level. That’s the view of Susan Wenograd, VP of marketing strategy at Aimclear, who delivered a session on optimizing social ads at SMX Advanced last week. What happened? For starters, an oversaturation of ads served to the same…

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