Category: Social

Facebook has yet to deliver a “clearing-house solution” for advertisers, but marketers are ready for more transparency and measurement capabilities. Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security team, announced new content review policies, instituted a new app evaluation process and took a number of other steps to improve the integrity of its platform. But these efforts have not only been focused on the user side. Advertisers have also been impacted by Facebook’s move to secure…

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As video content in social media increases, how can brands use it more effectively? Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds. How do you measure the effectiveness of a video in social media and what makes it appealing in just a few seconds? IPG Media Lab partnered with Twitter to examine how social video works and we are highlighting the most interesting points from the report. In-feed, auto play video for relevance and trust Auto…

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AppsFlyer also says that app-install fraud is 30 percent across the industry The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required). Facebook #1 overall, Snap most improved. Facebook remains the top network for mobile app installs overall. It’s also the ROI leader, while Snap saw the best improvement in ROI in the non-gaming category. Google is a strong…

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The beginning of a new year is as good a reason as any other to try something new: a different lifestyle, a new hobby, a brand new marketing strategy. And, of course, a new tool, since it’s both exciting and rewarding to discover awesome software that helps you deal with work and, sometimes, with life as well. This is a list of social media monitoring/listening tools you should check out next year. Some of them have existed for a while, some are new and fresh on the market. But all…

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Instagram has just unveiled three new functions guaranteed to please both retailers and shoppers this holiday season. The photo and video sharing platform just announced three ways that consumers can find new products, buy from their favorite brands, and even keep track of all their purchases. These new features will also go a long way in helping online retailers push their products. According to the Facebook-owned company, users can now build a “shopping collection” and save to it. They will also be able to shop on a company’s business profile…

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Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product. People feel more confident buying from a brand if they see that other consumers purchased similar items and were satisfied with them. Research by Nielsen showed that 92 percent of consumers will trust a recommendation given by a peer and that 70 percent of shoppers trust a recommendation or review…

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As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine and really do count towards brand awareness. When working on local link building, you notice that the biggest successes can be achieved by establishing connections in the local community; something that has the added, knock-on effect of improving how the…

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Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions. So how do you set yourself up for success? Here are my top five tips for what to take care of now. Personas, personas, personas Do your audience research. Comb through your internal data and understand who your…

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Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base, posting content through a Facebook Page has the potential to bring a tremendous amount of attention to your business. In fact, research has shown that content marketing through social media generates 3 times as many leads while costing 62 percent less than traditional marketing strategies. That’s largely due to an increase…

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The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what way? How can we get the most out of social media while not getting sucked in and spending half of the working day scrawling through Twitter? I’ve found the answer: with the help of social listening. What is social listening? For…

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