Category: Social

Facebook unveiled its long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in November. The devices use artificial intelligence (AI) to create a more interactive, realistic chat experience that reacts to callers’ movements by automatically panning in and zooming out, and adjusting sound levels. The Portals also include Amazon’s voice-controlled Alexa, positioning the devices firmly as a competitor to other smart speaker devices like Google Home and Apple’s HomePod. Marketers are on the sidelines, for now. As with most news around voice,…

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Previously, publishers could only monetize organic video content within their home country feeds. Twitter is making it possible for publishers to monetize videos viewed by all followers — not just those in their home countries. Previously publishers could only have in-stream ads inserted in videos that displayed to in their home-countries. With this latest update, publishers will be able to monetize their organic video content globally. Why marketers should care While this change will increase the opportunity for publishers to generate revenue from their video content outside of their home…

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Dynamic ads are getting customizable overlays, and Facebook’s recently introduced video creation kit will include holiday-specific templates. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. The updates include an expanded set of customizable overlays for dynamic ads, holiday-specific templates and stickers available in the video creation kit and new features for Facebook’s Collection ad unit. Here’s a quick overview of the latest updates: New overlays for dynamic ads Facebook’s dynamic ads, which allow advertisers to retarget…

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Shoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads. Snapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap ads available to all advertisers via its self-serve ad-buying platform, allowing advertisers to import product catalogs to create ads automatically from existing assets, and introducing new advanced pixel targeting features. The Snapchat Partner list is also gaining more than 30 new agency partners to help advertisers build their e-commerce and…

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Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon. Snapchat is testing a new visual search tool and is partnering with Amazon to launch it. The new feature will make it possible to take a picture of a product or barcode with the Snapchat camera, then press and hold on the camera screen to launch an Amazon product page to learn more and make a purchase. Why retail marketers should care With…

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Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics. Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page. Formerly called dynamic ads for travel for flight, the new ads let advertisers go beyond the…

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VentureBeat reports that Pinterest has notified their top contributors that they are automatically removing any affiliate links, redirects and tracking scripts from their posts. Here is the statement Pinterest gave VentureBeat: We are removing affiliate links to ensure we’re providing the best possible experience for Pinners. Recently, we observed affiliate links and redirects causing irrelevant Pins in feeds, broken links and other spammy behavior. We believe this change will enable us to keep the high bar of relevancy and quality Pinners expect from Pinterest. The thing is, the top contributors…

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The company sent a notification email to Group managers outlining coming changes. LinkedIn is building a new version of its Groups platform used by many social media managers and marketers and is set to launch it at the end of August. The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the latest updates. “We’ve heard from many of you over the past year that boosting engagement and enabling vibrant discussions in your groups is important,…

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Social media is a great tool for boosting a company’s online presence, build their brand, drive traffic to one’s website, and close sales. However, building a decent following is challenging. One effective way to build a following is to tap into an already existing base – that of the competition – and convince their followers to choose you instead. Here are four ways on how you can steal your competitor’s followers. 1. Start Casting Your Networking Net Successful business owners have one particular skill in common – they’re all expert…

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Dropbox took advantage of the Google Next event to reveal its new Gmail add-on. The first product of its partnership with Google, the extension will make it easier for Dropbox users to find, send, and save files from inside their Gmail inbox. Gmail users who install this new plug-in will be able to attach a Dropbox file to their email by linking it directly to the relevant file or folder stored in the hosting service. And since the content is attached as links, file size is not an issue. Recipients…

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