Category: Social

YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone. YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. Brazil. Canada. Finland. Hong Kong. Ireland. Netherlands. New Zealand. Spain. Taiwan. Thailand. Turkey. What is YouTube Create? YouTube Create is a free mobile app that allows you to edit Shorts or…

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Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions. This year’s Super Bowl LVIII was watched by a record 123.4 million viewers. The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. Analyzing ad effectiveness is a complex endeavor that requires looking beyond just viewership numbers to metrics that measure real…

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X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years. Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. Why we care. Being visible in social media remains important for brands even as social media continues to lose importance as a referral source for some publishers. But that doesn’t mean it’s safe to ignore X or social media entirely – watch your traffic data to see whether it’s time to…

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Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns. LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the…

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What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. How Are Search & Social Media Marketing Related? Why would a search…

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If you’ve been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare alerted its constituency that as of tomorrow all check-ins will be required to occur on Swarm, the new hub for check-ins. […] If you’ve been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare…

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Got great video content that no one’s seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence. YouTube is arguably the second largest search engine on the Web. It is the third most visited site on the Web, according to Alexa and SimilarWeb. Recent information released by Google has shown that more and more users are using YouTube as a search engine. Searches related to “how to” on YouTube are growing 70% year over year. It is also no secret that video content is more engaging than a page of text and…

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The new resources aim to help advertisers better understand Reddit’s audiences, unique targeting capabilities and ad formats. Reddit has updated its on-demand learning hub with new features, courses and certifications. The platform has rolled out a new “Boost 2.0 Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. Reddit designed the new courses to help advertises level up their knowledge of its ad offering and develop a deeper understanding of its: Audiences Unique targeting capabilities Ad formats Why we…

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Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your content. But be honest, you’re really a complete stranger to her. Now add the fact that she…

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Meta has set the record straight, saying it is not bringing ads to WhatsApp, despite a report this week claiming otherwise. Financial Times reported that Meta was considering introducing ads into WhatsApp in an effort to boost revenue. WhatsApp head Will Cathcart took to X to quash the report. This @FT story is false. We aren’t doing this. Also it looks like you misspelled Brian’s name… Will Cathcart (@wcathcart) — September 15, 2023 This is a rumor that seems to reappear every year or two, but Meta has so far not opted…

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