Category: Social

TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […] TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social…

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Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost the reach and efficiency of campaigns. Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What is Keyword Suggestions. It’s a new tool available in the Reddit Ads Manager. It…

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Brands can get started using a new feature called the Search Ads Toggle. TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool is not a standalone product, but an extension of an advertiser’s TikTok video ad buy. It leverages existing In-Feed Ad creatives to display adverts alongside organic search results from related user…

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The changes were announced after X was criticised for failing to pay content creators on time earlier this month. X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million. In addition, the company has also lowered the minimum payout requirement to $10 instead of $50, enabling more content creators to get paid for posting on the Elon Musk-owned platform. Why we care. X’s ads…

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An Australian Senate committee is recommending WeChat be banned from government devices, much like TikTok. Australia joined the US, UK, Canada, and the EU, banning TikTok from government devices in April 2023. According to AP News, the Australian Committee on Foreign Interference through Social Media is recommending that ban be extended to include WeChat, the popular messaging app that is also based in China. “It tackles both the problems posed by authoritarian-headquartered social media platforms like TikTok and WeChat and Western-headquartered social media platforms being weaponized by the actions of authoritarian governments…

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LinkedIn is developing a new AI assistant called LinkedIn Coach, that will help users get the most from the networking platform. App researcher Nima Owji made the discovery and tweeted about it: It’s an AI ASSISTANT that helps you apply for JOBS, learn new SKILLS, and find more ways to CONNECT with your network! LinkedIn has been working to integrate AI with its tools and services, announcing in April that it would roll out features to help users take advantage of AI for resume creation. Company spokesperson Amanda Purvis told The Verge it “will…

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WhatsApp has added a new feature that eases one of its biggest pain points: messaging individuals that aren’t in your contact list. According to WABetaInfo, WhatsApp has recently rolled the feature out to users, with it already appearing in the latest version of both the Android and iOS app: In the past few weeks, WhatsApp released a highly anticipated feature that allows users to initiate chats with unknown people by simply searching for their phone numbers. Users always experienced certain limitations when trying to initiate a chat with someone on WhatsApp…

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A new report predicts that Apple will begin mass production of the iPhone 15 in August, with the company targeting 84 million units in 2023. According to 9to5Mac, Jeff Pu of Haitong International Tech Research says the Cupertino company is preparing to begin production on the new iPhone model, one that will bring a couple of changes over previous generations. The iPhone 15 Pro Max is expected to cost more than its iPhone 14 counterpart. It is believed the price increase is the result of exclusive features on the most expensive…

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Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded. TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have complete creative freedom to make a video entry for consideration. Should their submission get approval from the marketer, that creator will then receive payment based on the video’s performance. Why…

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Here’s everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement. Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order for them to make informed decisions about their campaigns to achieve maximum visibility and engagement. What’s new? Meta published…

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