Category: Social

You could soon be able to run ads on video streaming services targeting LinkedIn’s 930 million subscribers. Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience…

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Twitter’s reputation as a deadbeat company under Elon Musk continues unabated, with the company refusing to pay its Google Cloud bills. Twitter has been in hot water numerous times since Musk’s buyout over not paying its bills or honoring contractual obligations. The latest issue, however, could have major repercussions, crippling the teams responsible for combating spam, child abuse material, and more. According to Platformer, the company is refusing to pay its Google Cloud bill, a service used heavily by the company’s trust and safety teams. The social media platform has been working to…

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Here’s everything we know about how Instagram ranking algorithms work to help you maximize your visibility and engagement. Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 post – so most of the changes are fairly minimal. Of note, Instagram: Separated Feed and Stories into two separate sections. Put…

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WhatsApp has added a major new feature, giving users the ability to edit messages after they’ve been sent. Everyone has experienced the frustration of sending a message only to realize it’s riddled with typos. While many messaging services offer the ability to delete a message, giving the user the opportunity to resend a corrected one, WhatsApp is taking it a step further by adding the ability to edit sent messages. The company announced the feature in a blog post: For the moments when you make a mistake or simply change your…

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LinkedIn will no longer include restricted and hibernated accounts as part of the total number of followers and connections. Has your list of followers on LinkedIn changed? If so, it’s because LinkedIn said it is now removing “hibernated” and “restricted” accounts from the connection and follower counts of all members and will continue to regularly do so heading forward. New Help documentation. LinkedIn has added new Restricted and hibernated account filtering Help documentation. It explains: “In order to better support LinkedIn members and contributors with more reliable engagement and reach insights, restricted and…

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A new beta of WhatsApp is bringing a welcome feature, giving users the ability to toggle the new side-by-side interface for tablets. A recent update to WhatsApp introduced a new interface for tablets that took advantage of the increased screen real estate compared to a phone. Users who preferred the old interface were out of luck, with no way to switch back. According to WABetaInfo, WhatsApp is testing a feature that would allow users to toggle side-by-side view off and use the old phone-style interface on tablets. WhatsApp side-by-side toggle –…

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As Twitter’s traditional blue check mark system reaches its conclusion, the social media platform’s newly introduced paid verification process is causing quite the chaos. Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A copy of the email was posted on Twitter by Matt Navarra. Why we care. To avoid paying the $8 a month for verification, your business will either need to spend $1,000 a month in ads or have a gold checkmark (which also…

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The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation. Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels editing Two new metrics to Reels insights: total and average watch times. Expanded availability of gifts on Reels to additional countries and incorporated a feature that allows creators to acknowledge fans’ gifts. Find out what’s trending. Creators continually seek new content ideas, and to facilitate…

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Learn how U.S. consumers engage with brands on TikTok and how ads impact buying behavior. Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides answers to your most pressing questions about the platform. With data from 28,139 adult consumers, DISQO’s TikTok Ad Effectiveness report provides an in-depth look on how U.S. consumers engage with brands on TikTok and how ads impact buying behavior. Learn who uses TikTok, what they’re looking for, and how…

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WhatsApp has added new group features, including improved control over group privacy and better community features. WhatsApp is making it easier for group admins to control who can join the group: When an admin chooses to share their group’s invite link, or make their group joinable in a community, they now have more control over who can join. Groups are where people have some of their most intimate conversations and it’s important that admins are able to easily decide who can and cannot come in. The company is also making it…

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