Category: Social

Some advertisers are skeptical that TikTok has the appropriate brand safety guardrails in place for its search ads product. TikTok is reportedly expanding its offerings by entering the search ads market, putting it in direct competition with Google and Microsoft. TikTok is preparing to launch its own search ads platform, which will allow advertisers to bid on specific keywords and phrases related to their products or services. During the beta test rollout last year, testers confirmed that when search ads were enabled, advertisers could gather the search terms responsible for conversions and…

Read More

Businesses will now be able to have their content featured in Marketplace. Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners. Considered by some as a “Craigslist clone” or potentially a “Craigslist killer,” the social site originally positioned Marketplace as a peer-to-peer selling platform, responding to the organic creation of specialized buy-and-sell groups on the site. Now it’s expanding participation to businesses and introducing content from a range of listings and data aggregators. …

Read More

The recent spy balloon incident could be a tipping point in the strained relationship between the US and China, leading to the US government taking action due to security concerns. TikTok faces further setbacks as the US House Foreign Affairs Committee grants President Joe Biden authority to prohibit the Chinese-owned app, depending on his evaluation of the situation, amidst ongoing security concerns regarding its possible links to the CCP. The US government has already declared a complete prohibition of TikTok on all government-owned gadgets, following comparable measures in more than…

Read More

The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform’s future. Despite announcing an end to layoffs at a meeting held on November 21st, Elon Musk has continued to terminate Twitter employees, even after already forcing out approximately two-thirds of the workforce in just a few weeks. What’s happening. Musk intends to revamp Twitter’s ad targeting system to resemble that of Google’s search ads, which primarily focus on keywords searched for rather than a user’s activity or profile data. Although this approach has proven successful for…

Read More

That’s it. That’s the news. Update: It looks like Twitter is back up and running normally for most users. We’re seeing multiple sources and reports that Twitter is down for users across the globe. If you’ve tried to Tweet any time in the last 2 hours like I did, you may have noticed. Users weren’t able to follow new accounts, send direct messages (slide into DMs), or comment on posts. But some reported that scheduling posts was still possible and the only way to send a tweet. Why we care. You might…

Read More

Employees of TikTok and ByteDance are misusing “heating” privileges by boosting the view count of their own and their loved ones’ accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes. According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed…

Read More

Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface. Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. How it works. Twitter says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger…

Read More

Amazon isn’t new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech. Amazon is now offering Snapchat users the ability to digitally try on eyewear in categories like sunglasses, reading glasses, or seasonal glasses from a number of popular brands including Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and others. Snap’s AR shopping investments. Snap has been investing heavily in AR shopping this year, including upgrades to allow brands and retailers the ability to change product information and pricing in…

Read More

TikTok may be ready to give up its efforts to appease US officials in the wake of repeated privacy issues and violations. TikTok has been under fire for years, stumbling from one privacy misstep to another. There have also been ongoing concerns that TikTok’s parent, ByteDance, poses a national security risk as a result of being based in China. The Trump administration unsuccessfully tried to force ByteDance to sell off TikTok’s US assets. In an effort to appease US officials, TikTok was willing to undergo external audits to prove its…

Read More

Advertisers will have the ability to choose longer windows that are more in line with their conversion goals. To provide more flexibility in advertisers’ goals, strategies, and conversion journeys, TikTok is introducing a flexible Attribution Manager. The new feature enables users to set custom attribution windows on the TikTok Ads Manager. Why the change. TikTok realizes that every advertiser is different in regard to the actions their target market takes after clicking an ad. If the goal is brand awareness, a click or like is a sufficient objective. However, if the…

Read More