Category: Social

This report explores how users interact with TikTok and what this means for brands who want to reach them. Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm. Downloaded more than 2 billion times by users in 150 countries, people have flocked to the mobile app which presents them with a stream of algorithmically selected short videos filled with music, dancing, cooking demos, and other short bits of user-created entertainment. For this report, DISQO surveyed 39,452 adult consumers in the United…

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Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know. Ever since Elon Musk took over as CEO of Twitter, there have been a lot of changes to the platform. Some people love it. Others are not so sure. Many marketers have even said their goodbyes to Twitter. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk’s overall lax approach to content…

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The saga continues over at Twitter. Will the platform be dead within a week, or will Musk turn it around? The last few weeks have been nothing short of dramatic over at Twitter headquarters. But before we get into that, I just want to thank dark-paul gosselaar for our cover image inspiration. And I would be remiss if I didn’t mention that I sympathize with all of the employees who have been let go, by choice or not. Thousands of people losing their jobs isn’t a laughing matter and in no way…

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The new “Official” label was announced, and then less than 24 hours later, was removed. Twitter has announced this week that there are now two different verification checkmarks you can have displayed on your profile. Then in response to one creator commenting that his “official” badge disappeared, Elon Musk announced, “I just killed it.” Twitter product liaison Esther Crawford posted about the new feature, noting the distinction between TwitterBlue subscribers and the “Official” badge. A day later, Marques Brownlee posted that his “official” badge which had been on his profile for…

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The feature was being tested with select users over the last few weeks but has now been rolled out to all professional accounts. Instagram has just rolled out its new in-app post-scheduling tool for creators and businesses. The new tool lets you schedule Reels, Photo, and Carousel posts up to 75 days in advance. How it works. You’ll be able to schedule Reels by: In the creation flow, tap ‘Advanced Settings’ before sharing the post Tap ‘Schedule this post’ Select the time and date you want it to go live Tap…

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Facebook is once again threatening to block news in a country in response to legislation that would force the company to pay for news. Facebook has long allowed users to share and link to news. While the tech industry maintained that news publishers benefit the most, many publishers have increasingly chafed under the arrangement and decried it as unfair. According to The Wall Street Journal., Canadian legislators are preparing to address the problem with new legislation requiring Facebook to pay publishers for content it uses Facebook has pushed back against the…

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Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience. Facebook has rolled out a new Pages experience they say is ideal for small and medium-sized businesses to build connections with customers and other businesses. The new Pages layout. The new Pages experience has a more “streamlined layout, easier navigation between your personal profile and business pages, a Professional Dashboard to manage all of your activities quickly in one central location and access to a…

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The two new features put video at the forefront of how users engage with new and interesting content. Twitter has just launched two new video products to help users watch and discover new content in the app. 1. Immersive viewing and easy discovery This new feature expands videos to full screen by simply clicking on the video in the Twitter app. When the video is in full-screen mode, users can scroll up to browse additional video content. This feature will be available on iOS and Android in select countries in…

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A verified account, indicated by a blue checkmark, means the platform has confirmed the ownership of the account. TikTok will soon start requiring accounts that belong to U.S. government departments, politicians, and political parties to be verified. They’ll also ban any videos and content that call for fundraising. Fighting political misinformation. TikTok and its parent company ByteDance are working to shut down political misinformation in time for the midterm elections in November. Previously they had allowed that content and faced scrutiny from US lawmakers because of it. As a result, TikTok…

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The new tool helps advertisers plan and create campaigns around trends, interests, audiences and how they connect with brands. TikTok has added more insights, countries, industries, holidays, and other key market trends to its insights tool. What are TikTok Insights. Insights help advertisers and creators understand the audience, behaviors, opinions, and effectiveness of their campaigns. Part of its Creative Center platform, the Insights tool allows you to filter by age group, viewer type (creator, advertiser, user), industry, events, and year. Use the tool. You can test the tool and view different insights by location here. Why…

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