Category: Social

The new tool helps advertisers plan and create campaigns around trends, interests, audiences and how they connect with brands. TikTok has added more insights, countries, industries, holidays, and other key market trends to its insights tool. What are TikTok Insights. Insights help advertisers and creators understand the audience, behaviors, opinions, and effectiveness of their campaigns. Part of its Creative Center platform, the Insights tool allows you to filter by age group, viewer type (creator, advertiser, user), industry, events, and year. Use the tool. You can test the tool and view different insights by location here. Why…

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Use these proven Facebook app strategies to effectively reduce cost, grow business and reach your target audience. Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app events, delivering ads to people more likely to specific actions within the app, such as a purchase. This tool also allows marketers to promote more than installs and custom app events. You can…

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Twitter introduced the new redesign yesterday as a way to give listeners more opportunities to connect with podcast creators. Twitter has now integrated podcasts into it’s recently redesigned Spaces Tab. How does it work. The redesign of Spaces includes hubs where users can personalize audio content together by specific themes like News, Music, Sports, and more. The new design allows listeners to easily access more personalized sections of Spaces on topics they find relevant. What else is included. The new Spaces will also feature the most popular podcasts from around the world.…

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Using psychographics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can understand what consumers love, what they want, and even what they are going to do next. On Tuesday, December 15, join Bob Ciccone and Chris Leet of Netbase in this webcast to learn about an […] Using psychographics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can understand what consumers love, what they want, and even what they are going to…

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The new features lets local businesses display their address, hours and more information at the top of their Twitter profile. Twitter is now rolling out a new feature called Location Spotlight to all Professional Accounts. What is Location Spotlight? Businesses that use this feature can display various types of location and contact information at the top of their Twitter profile. Twitter is also integrating Google Maps to show a map of the business location, which users can click on to get directions. How it works. Go to Edit Profile > Edit professional profile…

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Learn how to outperform your competitors. With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. This webinar will break down how content and influencers drive engagement and influence consumer behavior. Learn how to measure your competitive share of voice, engage consumers and drive revenue growth for your business.

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Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it. Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS devices are currently able to see the module. The Shop Module appears below…

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Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data). TikTok is starting to roll out ads within its search results. The video ads have a “Sponsored” label, are located above the “Others search for” section, within the top four results. What it looks like. Here’s a screenshot of a TikTok search ad on the results page for [skincare routine], via a tweet from David Herrmann, president of Herrmann Digital, a paid social advertising company. More details on TikTok search ads. The beta test…

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The new features aim to make it easier for users to find and participate in group discussions, events, and experiences. Facebook is testing a new sidebar that helps users find groups quicker and easier. The sidebar lists your groups and their latest activity like posts or chats. You can also pin your favorite groups so you can access them quicker, and even create your own. The case for groups. This reorganization doesn’t change the functionality of groups or how they work, but reorganizes them within the Facebook platform and offers a…

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Twitter’s Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets. Twitter is testing a new feature that would eliminate the constraints of its 280-character tweet limit and allow users to publish long-form tweets. Twitter confirmed the test via a tweet. When this will become available to all Twitter users? It’s unclear. Twitter noted: “We’re excited for the moment when everyone can use Notes, but for now, our focus is on building it right. A large part of that is engaging with writers and building community.” For now, Twitter…

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