Category: Social

With social media hacks increasing in frequency and severity, all organizations need help managing social media risk. Whether it’s an innocent but inappropriate posting by an intern, or a sophisticated hack into your passwords – all brands face some level of social media risk. What if you could dramatically decrease the risk to your accounts, so you can continue to reap the enormous economic benefits of investment in social media for your brand? In this webcast from our sister-site Digital Marketing Depot, learn how you can enhance control and oversight into…

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Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data, the site is now making it easy for users to see if their information was shared with the analytics firm. The feature is listed in the company’s help center. Doing a search for “Cambridge” or “Cambridge Analytica” on the help center search bar will display the following…

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If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season. Instagram has made the link sticker available to all users this week. The feature lets you link out to third-party sites, stories, products, and more via the Stories option in the app. Source: Instagram blog Previously only available to select accounts. Instagram began testing the sticker option as a replacement to “Swipe Up” linking in Instagram Stories around August. Plus, the features were only available to verified accounts or those…

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Twitter is in the process of rolling out what you could call its version of “universal search results” on Twitter.com. The changes bring Twitter’s Web search more in line with the current mobile experience. Twitter announced the changes this afternoon via tweet: Search update on http://t.co/eNvqKTup1d: See photos & accounts in results + recent searches […] Twitter is in the process of rolling out what you could call its version of “universal search results” on Twitter.com. The changes bring Twitter’s Web search more in line with the current mobile experience.…

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Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing. Now testing: Twitter Circle. This new Twitter feature, which is now available for “some” Twitter users, lets you limit who can see your tweets. It can be up to 150 people. Here’s the announcement shared today by @TwitterSafety: While generally, the idea on Twitter is to reach as many people as possible, there are instances when you may not want this to happen. What we know. Little so far, such as when this will…

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Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. We love Facebook advertising for the wealth of targeting options it […] Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine…

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In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016. For this edition, we tapped the experience of one of our own: Kevin Watterson, who worked in […] In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch…

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A new unmentioning feature lets you and your brands leave Twitter threads. Twitter is rolling out a feature to let you leave a conversation on Twitter with what the company calls “Unmentioning.” The company announced this on Twitter saying “we’re experimenting with Unmentioning—a way to help you protect your peace and remove yourself from conversations—available on Web for some of you now.” What is unmentioning. Unmentioning is a way to remove yourself from an ongoing Twitter conversation without communicating to the people on that conversation that you left. We are all stuck on…

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Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here’s what they look like.Twitter is piloting three new ad types – Interactive Text, Product Explorer, and Collection ads. Only a few brands have access to them, but the new ad types will be visible to all U.S. Twitter users (iOS, Android and the web). Here’s everything we know about the ad formats and examples of brands using them. Interactive Text Ads. These ads have bolded text and a larger font than organic tweets. Advertisers can…

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To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get good results from Facebook Ads. That’s not to say that Facebook isn’t a good place to advertise. You can get great results from Facebook…

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