Social 

TikTok videos can now be 10 minutes

The maximum time for TikTok videos has increased. Users can now upload videos up to 10 minutes long. The maximum video length on TikTok has increased – again – this time to 10 minutes, the social media platform has confirmed. This change, which is rolling out globally over the next few weeks, follows months of testing. At launch, TikTok videos were limited to 15 seconds. TikTok later increased the maximum video length time to 60 seconds, then tripled that to 3 minutes last July. What TikTok says. “We’re always thinking about…

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Social 

Social media advertising is getting harder; Monday’s daily brief

Plus, the latest jobs in search marketing Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have you heard of the Nugget couch? If you’re a parent of young kids or know one, you might have. It’s essentially sets of ridiculously expensive foldable and different-shaped cushions that you can build into all kinds of forts…

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Social 

TikTok videos can now be 10 minutes

The maximum time for TikTok videos has increased. Users can now upload videos up to 10 minutes long. The maximum video length on TikTok has increased – again – this time to 10 minutes, the social media platform has confirmed. This change, which is rolling out globally over the next few weeks, follows months of testing. At launch, TikTok videos were limited to 15 seconds. TikTok later increased the maximum video length time to 60 seconds, then tripled that to 3 minutes last July. What TikTok says. “We’re always thinking about…

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Social 

LinkedIn’s Service Pages for freelancers adds features to showcase credibility

Service Page owners can now show the organization they work for and include media from their portfolio. LinkedIn has added the ability to include LinkedIn Page (your organization’s page) info and media to Service Pages, according to an email shared by Matt Navarra. Image: LinkedIn. Services Pages (shown above) appear in LinkedIn’s Service Marketplace, a Fiverr and Upwork competitor where SEO and PPC freelancers can market their services. Why we care. One of the biggest challenges to finding a suitable freelancer is vetting them. These new features enable freelancers to show more of their…

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Social 

Facebook Opens Up Its ‘Platform’ To Everyone

“Facebook is the anti-MySpace” and “Facebook is a new type of “Web 2.0″ portal” are some of the things that were and are being said yesterday and today about the social network’s new “Facebook Platform” initiative. Basically there’s no direct search angle here but it’s an interesting and potentially important development. First, what is it […] “Facebook is the anti-MySpace” and “Facebook is a new type of “Web 2.0″ portal” are some of the things that were and are being said yesterday and today about the social network’s new “Facebook Platform”…

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Social 

Facebook: Have you tried turning it off and on again; Tuesday’s daily brief

Plus, do you know the latest podcast lingo? Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what is content? I’ve been chatting with someone on the marketing ops side of marketing a few times a month just to get an idea of how they think the upcoming cookieless world will affect things on their…

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Social 

Twitter Communities Comes to Android

Twitter has brought its Communities to Android, after first rolling out the feature to iOS in September 2021. When Twitter introduced Communities, it billed it as a way to for like-minded people to engage in more intimate conversations. Some conversations aren’t for everyone, just the people who want to talk about the thing you want to talk about. When you join a Community, you can Tweet directly to that group instead of to all your followers. Only members in the same Community are able to reply and join the conversation so…

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Social 

How To Leverage The New Facebook Platform

The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook. This means that companies now have instant access to Facebook’s twenty-four million members. And, even better, applications developed for the Facebook Platform can serve their […] The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook. This means that companies now…

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Social 

Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options

The social media marketing week in review: A round up of news and announcements you may have missed. So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping your text short, clear and concise in order to get your message across effectively,” the help page now states.…

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Social 

TikTok Now the Internet’s Most Popular Site, Edging Out Google

TikTok has taken the top spot as the world’s most popular website, beating out Google and Facebook. TikTok has been on a tear over the last few years, and was a big winner among social media platforms during t he pandemic. Not even attempts by the Trump administration to ban the app could blunt its growth. In fact, the platform recently crossed the 1 billion user mark. According to CBS News, TikTok is now the most popular site on the internet, and the most widely used social media platform. In contrast, Google, Facebook, Microsoft,…

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