Technology 

Focus on One Thing and One Thing Only… The Customer

Bill McDermott, who went from teenage deli owner to SAP SE Chief Executive Officer, recently gave an inspirational talk about how focusing on the customer is the most important thing for any business to succeed. Below is a brief excerpt: I came to the clear conclusion that there’s a perfect correlation between winners having dreams and accomplishing amazing things, but we all start somewhere. I traded in three part-time jobs to be a teenage entrepreneur running a delicatessen in Amityville Long Island. So I’m broke and somebody gives me a note for…

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Technology 

What Are Businesses Trying to Accomplish with AI-Powered Customer Support?

Everyone hates automated customer support… right? Actually, every customer hates automated customer support. Companies love it because it saves them money that they assume is pure overhead. However, what if automated support could be beneficial to both customers and companies? That’s the promise of AI-powered automated customer support. “A big part of what we need to be able to do at a call center is to help our clients gain that insight to go away with something they didn’t even know they needed before they came into the situation,” noted Rob High, Chief…

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Technology 

Use technology to enable great storytelling

Learn best practices for successful storytelling and how technology can and should enable those practices. Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels and content types. Brand storytelling is at the heart of driving emotional connections with consumers, and successful brands have proven there are many ways to tell stories. Companies need a platform that lets them develop the content, create the stories and post content on social platforms the way they want,…

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Technology 

4 Strategies for Enterprise Content Management Success

At the recent Enterprise World 2018 Conference, Stephen Ludlow, VP of Product Marketing at OpenText, spoke about the 4 strategies for content management success. He emphasized that there is actually a shift to content services from Enterprise Content Management. This is because ECM was mostly looked at as the lead application and content services represents a shift to consumable services that can be embedded into business processes and business applications. 1. Differentiate “ECM: Use-Cases “The basics of ECM involving managing large amounts of structured and unstructured information is really differentiating…

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Technology 

Facebook Combats Fake News With Related Articles and Updated Machine Learning Technology

Facebook is making steps to ensure that everyone gets their facts right before forming their own opinion on a topic trending on the popular social media platform. Recently, the company tweaked its Related Articles feature and introduced an updated machine learning technology to help spot potential misleading or fake news. Facebook’s Related Articles feature, which is basically a list of recommended articles appearing after a post, was introduced in 2013 as a way to expose readers to other viewpoints from different sources on the same topic. With the additional information…

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Technology 

Microsoft is Making Office 365 Better, Here’s What to Expect

Microsoft revealed last week that major updates are headed to Microsoft Office. These changes are for Office 365 and Office.com users and are expected to start rolling out beginning this month and will continue throughout the year. People can expect to see changes like a simplified command ribbon, new colors and icons, and enhanced search function coming to Microsoft Word, Excel, and Powerpoint. Microsoft said in a blog post that their customers have revealed that they continue to use Office for important work because of the power that the software’s…

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