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Year: 2018

Marketing 

How Answering Questions on Quora Can Drive Massive Traffic to Your Website

news

Most people think Quora is a simple Question and Answer forum. However, the website is so much more than that. While it’s true that people can ask about anything under the sun, a lot of the answers are enlightening and useful. What’s more, if used correctly, Quora can be a veritable goldmine of website traffic. Quora: Not Your Average Q&A Site Quora is not your typical Q&A platform. Aside from asking questions or providing answers, users can also vote which answers are helpful. Quora also boasts an insanely popular and…

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business 

SEO 2018 is All About Branded Search Queries

news

SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes. Rands says that SEO has changed to the point that the traditional SEO focus on generic related keywords for your products and services is becoming obsolete because of how Google now displays search results. See below for highlights from Rand’s thoughts on the changing SEO landscape: There is definitely this problem in the SEO space where the amount of opportunity in SEO (is lessened),…

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google 

EU Fines Google $5 Billion Over Android Antitrust

news

Less than 20 minutes ago, the whopping news broke that the European Union has fined Google $5 billion €4,34 bn over antitrust and competitive laws around Android. Margrethe Vestager, the European Commissioner for Competition wrote on Twitter that it is time Google stop these practices and this will make them. She wrote: The European Commission ordered Google to end the illegal practices within 90 days or face additional penalties of up to 5 percent of parent Alphabet’s average daily worldwide turnover. Google currently has $102.88B in cash on hand, so…

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Bing 

Bing Knowledge Panels Cite Sources & Can Pull From Facebook & YouTube

news

Brodie Clark posted on Twitter that he found it interesting that Bing would show Facebook as a source of information for their knowledge graph. Microsoft and Facebook do have a partnership, of course. But still. Here is the example he used, where the knowledge panel for [portion perfection] used Facebook data. The neat thing is that they actually cite and link to where the knowledge information is coming from. Same with a search in Bing for [google] – it says this comes from Wikipedia, Crunchbase and Freebase and the text…

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SEM 

Keyword research strategies in a close-variant world

news

Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Google once again has disrupted the search marketing community by announcing exact match close variants will now include same-meaning variations. As a result, marketers putting all their chips into exact match keywords will have to shift their bidding, structure and keyword strategies to avoid wasted spend. The writing has been on the wall since 2014, and while the motive and benefactors are…

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Bing 

The ultimate guide to using Bing Webmaster Tools – Part 6

news

Part 6 of our special series focuses on how to customize and configure reports within BWT so you can zero in on what you need quickly and efficiently. In the first five parts of the Bing Webmaster Tools series, I covered both the publicly facing tools as well as the tools that require login to and a Webmaster Tools account to access. With all of these tools available at your fingertips have you ever wondered how often you should be logging in to manage your website or to access data?…

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Technology 

Focus on One Thing and One Thing Only… The Customer

news

Bill McDermott, who went from teenage deli owner to SAP SE Chief Executive Officer, recently gave an inspirational talk about how focusing on the customer is the most important thing for any business to succeed. Below is a brief excerpt: I came to the clear conclusion that there’s a perfect correlation between winners having dreams and accomplishing amazing things, but we all start somewhere. I traded in three part-time jobs to be a teenage entrepreneur running a delicatessen in Amityville Long Island. So I’m broke and somebody gives me a note for…

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Marketing 

Go Where Your Customers Are… the Mobile Phone

news

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies. In an entertaining and informative talk, Gil spoke about the challenge of getting companies like Win-Dixie to understand that they should be engaging with their customers on the device their customer is always paying attention to, and that’s the cell phone. It’s not about advertising either, it’s about being part of the conversation, being a brand that matters. Here are selected excerpts from Gil’s talk below that highlight this…

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SEM 

Play ‘Brand Offense’ to win at search

news

Live webinar: Thursday, September 20, at 1:00 PM ET (10:00 AM PT). Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So, how do you spot it and stop it? How do you protect your brand and help your customers find you instead of a competitor? Join our brand and search experts to learn how playing…

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SEO 

Associated Press Goes On Rampage Against Bloggers

news

Blogger Mathew Ingram reports that the Associated Press has gone after a news blog for infringing upon copyrights. In summary, the AP has gone after a blog that posts short excerpts pointing to original AP articles, claiming that “fair use” does not permit this practice. What’s the rationale? Some people think that they’re not willing to let go of old practices. The AP is pissed that their antiquated business model no longer exists. The AP is behaving more and more like a bully Others believe that the AP is being…

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