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Year: 2020

google 

Google to move the Structured Data testing tool to schema.org

news

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move it to schema.org. Google said “we’ve heard your feedback” and it is “refocusing the Structured Data Testing Tool and migrating it to a new domain serving the schema.org community by April 2021.” Rich results tool. The rich results…

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Social 

Twitter Buys Squad, App That Enables Hanging Out Virtually

news

Twitter has acquired the startup responsible for Squad, the app designed to help people hang out virtually. In the midst of the coronavirus pandemic, social media and platforms that help individuals stay connected have experienced explosive growth. Squad is a screen-sharing app designed to make it easy for people to hang out via smartphone. In the meantime, Twitter has been looking for ways to increase engagement, making the Squad acquisition a natural fit for the platform’s goals. Ilya Brow, Twitter’s VP of product, announced the news in a tweet.

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SEO 

How 3 SEO strategies built today’s eCommerce giants

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Learn how third-party sellers, backlinks and a clearly defined niche can leverage SEO opportunities. The winners in the e-commerce industry account for a dramatic portion of the sales. Amazon alone accounts for 43 percent of online holiday spending. How did these industry leaders get so huge? Today, we’ll approach the answer to that question through the lens of SEO. Why are today’s top e-commerce sites doing so well in the search engines, and what can we learn from them? Focusing on catalog size and third-party sellers Amazon is dominating the e-commerce landscape…

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SEM 

How to compare paid search and organic search without sounding foolish

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Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO declared unequivocally that “organic search traffic beats paid traffic for every single metric.” To me, these statements seemed outrageous and even inflammatory. But much to my surprise, many SEOs caught onto this thread and were all about…

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Latest News 

Microsoft and SAP Partner to Improve Supply Chain and Industry 4.0

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Microsoft has announced an expansion of its partnership with SAP to improve supply chain and Industry 4.0 solutions. SAP is one of the leading enterprise software providers, and the two companies are expanding their partnership “to help customers design and operate intelligent digital supply chain and Industry 4.0 solutions.” The two companies are also working together to promote interoperability in the industry. The partnership will allow customers to run SAP’s Digital Supply Chain solutions on Microsoft Azure. The solution will run as software-as-a-service (SaaS) on Azure, giving customers the ability to scale…

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Marketing 

Be a digital marketing winner with these 3 powerful video storytelling strategies

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Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the foundation for a strong video campaign. In an increasingly digital world, video is becoming the new norm for visual storytelling. It’s no surprise, given that video is a highly visual and effective medium for communicating with a brand’s audience. Going beyond static images, videos use sound and movement to create a compelling message, making it an integral part of any brand’s online marketing strategy. According to Databox, almost 60% of…

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Bing 

Hooray, Bing Ads Makes It Possible To Save Column Settings

news

This is one subtle change that will make a big difference in managers’ daily lives. Bing Ads has a couple of updates starting to roll out this week, and it’s kind of like Christmas in June. You can now save columns in the Bing Ads interface, in the order you want to see them. This is one of those small updates that will pay off in spades. No more recreating your ideal column view only to have it vanish and you’re stuck doing it all over again. You can save the column views you…

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google 

Where Google is placing its bets in 2021

news

A look at where Google might be headed in 2021. Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands 2020 report. And even though Google reported its first-ever ad revenue drop because of COVID-19, the company’s business has rebounded sharply even as the Justice Department hits the company with a massive anti-trust lawsuit. You can never count out Google. In fact, Google will emerge stronger than ever in 2021 because of…

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Social 

Twitter Updates Two-Factor Authentication to Secure Accounts

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Twitter has updated its two-factor authentication, making it easier for users to secure accounts. Twitter has suffered a number of embarrassing security issues, including hackers who have targeted celebrity and high-profile accounts. Twitter’s latest security features and upgrade to two-factor authentication are designed to help shore up security. Protecting your account on all of your devices is important. We’ve updated two-factor authentication so you can now log in with your physical security key on Android and iOS, like on desktop. More on how to set up this added security for…

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SEO 

A simple 3-step framework for improving your technical SEO

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From migrating your website to an HTTPS domain to robust keyword research to optimizing H1 tags, there’s no end to the improvements you can make. In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s usability, crawlability, indexation and ultimately rankings. But it’s easy to get lost in the weeds while working through technical SEO fixes — many SEOs reach a point of diminishing returns where they keep making small changes that achieve frustratingly little. That’s…

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