2020 - Page 3 of 25 - Latest News, Headlines at Peter Zmijewski

Actionable, expert-led SEO & SEM training… happening next week!

December 2, 2020 news

Join more than one thousand search marketers next week to discover actionable tactics that will drive more traffic, leads, and sales: Attend SMX online, December 8-9, for just $249! Your All Access pass unlocks 45+ tactic-rich sessions programmed by the Search Engine Land experts you know and trust, covering crucial topics like… Google algorithms and penalties Optimizing code for semantic HTML5 Emergent digital commerce channels 2021 digital advertising trends Budget-friend paid search strategies Google My Business optimization … and beyond. You’ll learn from seasoned search marketers including Elizabeth Marsten, Brad Geddes, John Mueller, Zenia Johnson, Peter Meyers,…

Facebook Buying CRM Startup Kustomer

December 1, 2020 news

Facebook has reached a deal to acquire Kustomer, the maker of a “customer service CRM platform built for today.” The deal, rumored to be worth at least $1 billion, would be a departure from Facebook’s traditional acquisitions. The company usually buys companies aligned with its consumer-oriented focus, whereas Kustomer’s software is aimed at businesses. The move demonstrates Facebook’s interest in monetizing some of its existing businesses, specifically WhatsApp. The company looked at integrating ads in the platform before abandoning the idea due to backlash. Instead, the company has focused on providing businesses with a way to communicate and…

Marketing

How Mobile is Changing Marketing by Creating Value

November 30, 2020 news

Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing. In particular, how mobility is setting new standards for customer expectations and how the is impacting the customer experience. Apples VP of Product Marketing, Susan Prescott, explains:…

Bing

Bing Search Traffic Declining? You’re Not Alone — It May Be An Analytics Issue.

November 28, 2020 news

Did you notice a huge drop in your Bing search traffic? You are not alone. It may be an analytics issue. The webmaster community is buzzing about a steep decline in the organic visits they are seeing coming from Bing Search. At first we thought it had to do with a Bing Search algorithm update, but after a deeper look, it had to do with Google Analytics tools not tracking Bing organic traffic as search traffic, but rather as referral traffic. I analyzed dozens of sites within Google Analytics and noticed the…

google

Google tests multiple contextual links in featured snippets

November 27, 2020 news

Google confirms Google-generated web stories as featured snippets are not a great experience for searchers. Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch is, those links would not link to the place Google grabbed the featured snippet from, but to other web sites. What it looks like. Brodie…

SEO

10 ways you can support women in SEO

November 25, 2020 news

Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry. The SEO industry holds opportunities galore to gain leadership skills, work with top companies, and earn a good salary. However, a recent study by Nicole DeLeon shows that in 2020, 70% of SEOs identify as male. We can do better than that. By supporting and encouraging women, we can work to increase women’s representation in this industry. But often, the question is, “Where do I start?” Great question. I asked a variety of female-identifying search marketers…

SEM

How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

November 24, 2020 news

Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible. DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its users. Its search volume has risen steadily over the years, and in October 2020 was up to nearly 60 million queries daily. This rise could be evidence that Google’s dominance is not prohibitive…

Google’s new Small Business Advisors program aims to help SMBs grow

November 23, 2020 news

Don’t think of it as an enhanced version of Google Support. Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions on a range of products from Google My Business to Ads and Analytics to YouTube. No enterprises or agencies. Google told me in an email that the program is “is open to small businesses in the United States with an active Google account. Large businesses, marketing and SEO agencies are not eligible to…

Marketing

BuzzFeed Acquires HuffPost, Strikes Strategic Partnership With Verizon

November 20, 2020 news

BuzzFeed has acquired HuffPost from Verizon, while striking a strategic partnership that will see Verizon become a minority stakeholder in BuzzFeed. HuffPost has now come full circle as it joins the company founded by one of its original cofounders, Jonah Peretti. Peretti founded BuzzFeed a year after HuffPost, focusing on it full time after AOL purchased HuffPost. Over the years, BuzzFeed has evolved into a serious news source, making HuffPost a natural fit for Peretti’s latest company. “We’re excited about our partnership with Verizon Media, and mutual benefits that will…