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Month: September 2023

Marketing 

7 lessons to jump-start your digital marketing in Asia

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Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas. About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of products across Asia. Living and working in a new region, I’ve been learning new ways of marketing, communicating and relating to different cultures. While my new role consisted of online marketing, offline promotions and some business development, my initial focus was on search…

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Bing 

More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

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How it works and what makes MSAN different from other ad networks Examples of Microsoft Audience Ads Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some workflow screen shots that help give more color to the new Microsoft Audience Network. This is an evolution of the Bing Audience Network and Bing Native Ads which launched in beta in 2015 to extend the reach of US search campaigns to MSN.com. The new offering leverages artificial…

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google 

Google confirms showing homework practice problems in search results

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Google said this is currently an experiment but will share more details on how publishers can participate later. While most classrooms were off for the holiday break, Google was spotted testing homework practice problems and quizzes directly in its search results. The special search results seem to come from Toppr, BYJU’S and other after-school learning software companies. What it looks like. Here is a screenshot we were able to trigger in Google search on mobile for the term [physics]. As you can see, it shows a question and then multiple choice answers, with…

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Social 

How to turn a boring email into an irresistible link pitch

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Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your content. But be honest, you’re really a complete stranger to her. Now add the fact that she…

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SEO 

Already doing SEO? Add these two things to optimize for voice search

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Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you optimize for voice search?” is this: Do what you would do…

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SEM 

From big to small: 5 free image compression tools reviewed

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Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed. Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO. The challenge, frequently, can be that some elements of improving page speed can require significant input from development resources (e.g., prioritizing visible…

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Latest News 

Get Ready For Ads On Amazon Prime Video

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The days of ad-free Prime Video are coming to an end — at least at the current price point — with Amazon introducing ads in 2024. Prime Video is one of the better TV streaming deals, giving consumers access to a wide array of ad-free programming for a yearly price that also includes free Amazon shipping. Unfortunately, the company is preparing to make a major change in 2024: To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video…

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Marketing 

I’ll stop the world and link with you

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Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link. I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something legitimate. I might open one out of every 30 emails that come from someone I don’t recognize. The latest outreach email that really grabbed my attention had several things going for it: First, it was…

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Bing 

US Senate Committee Asks Google, Yahoo & Bing To Fight Bait-And-Switch Moving Scams

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The US Senate Committee on Commerce, Science & Transportation has written to the major US search engines of Google, Yahoo and Bing asking them to examine how some moving services are using “bait-and-switch” tactics on customers who find them through search results. Moving Ripoffs Each search engine received the same letter, covering how a committee […] The US Senate Committee on Commerce, Science & Transportation has written to the major US search engines of Google, Yahoo and Bing asking them to examine how some moving services are using “bait-and-switch” tactics on customers…

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google 

Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey

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What to consider before Google starts passing the taxes onto advertisers in November. Google notified advertisers Tuesday of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services taxes (DST) in the three countries. What’s changing? Starting November 1, advertisers running ads in these countries will be charged an additional: 2% in the UK. 5% in Austria. 5% in Turkey. In addition, “The new fees will be subject to any taxes, such as sales tax, VAT, GST, or QST…

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