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Year: 2023

google 

Did Google admit it uses click data for search? Not really.; Friday’s daily brief

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And, you’re no longer allowed more than one ClaimReview element per page. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, in one of our featured stories below, I covered how Google decides to rank different vertical search elements, such as the image carousel or news box, in the search results. Gary Illyes explained…

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Social 

WhatsApp Adds the Ability to Edit Sent Messages

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WhatsApp has added a major new feature, giving users the ability to edit messages after they’ve been sent. Everyone has experienced the frustration of sending a message only to realize it’s riddled with typos. While many messaging services offer the ability to delete a message, giving the user the opportunity to resend a corrected one, WhatsApp is taking it a step further by adding the ability to edit sent messages. The company announced the feature in a blog post: For the moments when you make a mistake or simply change your…

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SEO 

Keyword difficulty in SEO guide: Everything you need to know

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Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better…

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SEM 

Nearly 30% of Instacart’s revenue is from advertising

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Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022. Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The Information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.”…

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Latest News 

Tech Firms Breathe a Sigh of Relief As SCOTUS Upholds Section 230

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The Supreme Court of the United States has chosen not to review Section 230, saying the plaintiff’s case was weak. Section 230 is the law that shields social media and online platforms from liability for what their users post. Gonzalez v. Google sought to challenge Section 230 and hold Google liable for a terrorist attack, claiming the company’s algorithms had played a part in radicalizing the terrorist by showing terrorist content. SCOTUS declined to reexamine Section 230, saying the plaintiff’s case was answered by a similar case against Twitter, in which the…

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Marketing 

5 steps to work smarter and successfully

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In this webinar, learn how to maintain a sustainable, competitive advantage through how you work. When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.

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Bing 

Bing Chat gains image answers with knowledge cards and optimized answers

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These optimized answers go across shopping, weather, finance, jobs, autos, and recipes. Microsoft announced a number of new features that have been added to Bing Chat this week, including images within answers, optimized knowledge answers and more. “Some of these features may appear temporarily in your Bing chat experience as we experiment with them,” the Bing team wrote. Let’s dig in. Image answers with knowledge cards. Bing Chat has been getting more visual but now, some of those visuals can let you trigger knowledge cards. “Click on the image to launch a knowledge card…

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google 

Google responds to large ad fraud operation that utilized more than 125 Android apps

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The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it. In a report Tuesday, Buzzfeed News concluded an investigation into a widespread ad fraud operation that involved more than 125 Android apps and websites. What happened. Buzzfeed’s report says that a company called We Purchase Apps scooped up apps and companies from developers and connected them into a network of front and shell companies in Cyprus, Malta, British Virgin Islands, Croatia, Bulgaria, and other locations. Many of the affected apps are targeted to kids or…

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Social 

LinkedIn starts filtering connection, follower counts

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LinkedIn will no longer include restricted and hibernated accounts as part of the total number of followers and connections. Has your list of followers on LinkedIn changed? If so, it’s because LinkedIn said it is now removing “hibernated” and “restricted” accounts from the connection and follower counts of all members and will continue to regularly do so heading forward. New Help documentation. LinkedIn has added new Restricted and hibernated account filtering Help documentation. It explains: “In order to better support LinkedIn members and contributors with more reliable engagement and reach insights, restricted and…

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SEO 

Quick SEO wins: 4 simple tactics to boost your organic traffic

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Take advantage of low-hanging fruits to boost your search visibility. Here are four ideas to help you get started. Optimizing for search requires time and effort, as most SEO experts would attest. It could take several months or even years to outrank established competitors who have been optimizing their sites for a long time. That said, many websites can take advantage of low-hanging fruits to boost their search visibility. You can uncover untapped potential with the help of SEO specialists or simple tools. Here are four ideas to help you…

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